Domino’s Pizza opens 400th UK & Ireland store

Domino’s Pizza UK & Ireland plc has today opened its 400th store in Wadsley Bridge, Sheffield.

Says chief executive Stephen Hemsley: “We are pleased with the progress we are making with our expansion drive and are well on track to deliver our store opening target of 50 stores for 2005, our 20th anniversary year.

“This latest milestone is in line with our plan to eventually grow to between 800 and 1,000 across the UK & Ireland, by which time we will service around 80 per cent of the population. In achieving this growth, we look forward to working with local entrepreneurs to open stores that add value to the communities we serve as well as creating employment and economic activity in the local area.”

A key driver of Domino’s growth has been its ecommerce presence, remaining the only national pizza company to offer its customers the flexibility of online ordering. This week, Domino’s will fulfil its one millionth interactive order since the re-launch of www.dominos.co.uk and Sky Active TV in December 2004.

As of July 3, 2005, sales via interactive platforms had grown by 64 per cent year-on-year and, in that same period, 10.6 per cent of all delivered pizzas in the UK were ordered online. Since their launch in 1999, Domino’s interactive platforms have taken over 2.4 million orders.

Says Hemsley: “The mass adoption of broadband and other new technologies has increased consumers’ appetite for purchasing online and through interactive television. Domino’s will continue to innovate to capitalise on the availability of new technologies, providing consumers with increased choice and convenience, a key growth driver in this highly competitive market.”