Ísey Skyr Bar launches in the UK

The authentic Icelandic experience offers franchisees a wholesome superfood consumer concept combined with an efficient business model needing minimal staff

A growing global brand, Ísey Skyr Bar, is the only concept on the market that pays homage to 1,100 years of Icelandic heritage. The convenience bar gives people the opportunity to sample the Icelandic healthy way of life by serving on-the-go healthy, tasty and fast snacks that have no added sugar and are high in protein. The Michelin-chef-designed all-day menu uses Skyr to create a unique taste experience and provides smoothies, juices, bowls and coffee.

Ísey Skyr Bar was developed with the goal to bring originality to the quick-service restaurant (QSR) industry. The business is designed to provide franchisees with an operation that fits their needs and a scalable concept with flexibility in size and menu items, including a stand-alone bar, shop-in-shop pop-up shop, and portable and drive-through options.

“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of the Ísey Skyr Bar and offer a nutritious, fast and delicious alternative,” said managing director Sigríður Steinunn Jónsdóttir. “Our new concept appeals to the urban trendsetters and millennials who have been on the hunt for a protein-rich, fat-free and great-tasting answer to the countless unhealthy fast food options currently dominating the market. By expanding Ísey Skyr Bar into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium, stylish and in-demand product with strong profit potential. Ísey Skyr Bar is an authentic brand – it’s super convenient, super healthy and super tasty. We tick all three boxes!”

Ísey Skyr Bar is owned by the three largest food production companies in Iceland and is a truly Scandinavian brand. With plans to develop locations all around Europe and beyond, the brand is now expanding into the UK and is seeking new franchisees to join its global network. As of today, Ísey Skyr Bar is present in Finland, the Netherlands and Iceland.

Franchisees will be provided with a fully developed plug ‘n’ play concept, comprehensive training, business start-up and ongoing marketing support. They will also be offered essential resources and support to foster their growth and success with each stage of the franchising process – from initial planning and store design to store opening and throughout the duration of the business.

The initial investment ranges from £70,000 to £150,000, depending on the type of bar concept, with a projected turnover of over £480,000 within the first year.