Jamie Oliver and Taster launch Pasta Dreams

Pasta Dreams will be rolled out to further sites across London and other UK cities, with the ambition to become the UK’s number one delivery pasta brand

Jamie Oliver, world-renowned chef, food campaigner and cookbook author, and Taster, the delivery-first restaurant group, are set to shake up the delivery market with an exciting new collaboration, Pasta Dreams.

Pasta Dreams is launching in London tomorrow, 13 October, from a delivery-first pop-up in Archer Street, Soho. The pop-up will be open for customers to click and collect as well as order on Uber Eats and other major delivery platforms.

The Pasta Dreams menu has been specifically crafted with delivery in mind, bringing quality ingredients to disrupt the offering on the delivery market. Pasta Dreams showcases Jamie Oliver twists on some of the UK’s favourite Italian-inspired dishes with a selection of handmade fresh pasta, filled shapes and epic bakes, featuring the likes of mezze maniche, spaghetti alla chitarra, gnocchi, casarecce and ravioli.

All suppliers are required to adhere to Jamie Oliver’s high food-sourcing standards on sustainability and welfare, which means ingredients are carefully sourced and deliver maximum flavour. From ‘Carta Di Musica’ Sardinian crackers, cacio x carbonara bowls and margarita gnocchi, through to tiramisu jars, the menu has been designed to present a new, quality offering for delivery.

Anton Soulier, CEO and founder of Taster, added: “It’s no secret that the way we eat has fundamentally changed, with food just a few taps away. It’s been a total pleasure working so closely with Jamie and his team to dream up iconic pasta dishes for delivery. He is the perfect partner for us because we share a belief that everyone should have access to high-quality delicious food, wherever they are. Through Pasta Dreams we want to redefine how people view and experience food designed for delivery - we can’t wait to see how it grows.”

Through Pasta Dreams, Jamie and Taster will give a platform to guest “dreamers” – ambitious foodies who will win the chance to work with the Jamie Oliver development team, creating seasonal specials featured on the Pasta Dreams delivery menu. £1 from the sale of every collaboration dish will be donated to Springboard, a charity that works to inspire young people in hospitality. The “Dreamers” competition will launch in early 2023 on the Pasta Dreams Instagram.

Jamie Oliver said: “Taking some of my fave Italian dishes and making them ready for delivery has been an epic journey. By partnering with Taster, we’ve created a menu that is vibrant and delicious, plus we’re giving opportunities to passionate cooks and supporting a brilliant cause. I’m really proud to be launching Pasta Dreams. I know you’re gonna love it.”

Pasta Dreams also launches tomorrow in France, Taster’s original market.