Platinum Wave Franchising and 30 Minute Hit to deliver a knockout UK launch

The programme utilises two-minute rounds based on boxing, kickboxing, general self-defence, and core stability training to reward members with fitness results

Platinum Wave Franchising will be collaborating with 30 Minute Hit to help bring the highly successful North American gym brand to the UK.

“We are thrilled to announce our exciting recruitment partnership with 30 Minute Hit as it arrives in the UK,” said Platinum Wave director of franchise recruitment, Steve Lampshire. “It is an exciting game-changing brand to work with not only due to its wide appeal as an inspiring fitness programme but also with its rapid global growth as the fastest growing women’s fitness franchise.

“30 Minute Hit is also one of the lowest start-up costs in the fitness franchise industry, comes with a quick ramp-up period and the potential for great financial returns. There is no need to have a background in self-defence, martial arts or boxing either to become a franchisee – you just need to be a confident person – everything else they can teach.”

Platinum Wave is leading a new era of growth for the franchise industry and works with disruptive, game-changing brands as well as household names looking to launch into international growth regions. The global franchise consultancy brings an end-to-end partnership and commercial guidance for brands looking to franchise. Its mentorship also includes helping brands to transform their performance through scaling up, accelerating growth and realising their brand potential. 

“It is a huge step forward for the brand to be launching in the UK but one that we are delighted to make as 30 Minute Hit continues to expand worldwide,” added 30 Minute Hit director of international franchise development, Robert Button. “We cannot wait to bring the experience to the UK and our recruitment collaboration with Platinum Wave will ensure that we can reach as many people as possible across the nation.”

Franchising in the UK is an industry on the rise, with the latest economic figures showing that the UK market is currently worth £18bn and is expected to grow to £20bn by 2024. Amongst that growth are a number of positive trends including almost a third of all franchisees in the UK being under 30 and more women are taking up investment opportunities than ever before.