Second restaurant is sizzling success for Burger & Sauce franchisee

The site is run by multi-unit franchisee Subhan Munir who also manages the Alum Rock Burger & Sauce in Birmingham

Burger & Sauce’s most recent restaurant in Nottingham has proved a sizzling success with opening sales exceeding targets by 20 per cent.

The outlet is managed by multi-unit franchisee Subhan Munir, who also runs the Alum Rock Burger & Sauce in Birmingham and will soon open in Derby. 

Subhan explained: “If you’d have told me five years ago, I would be a successful fast food business owner and franchisee for one of the freshest, up-and-coming brands, I would never have believed it! I was trained as a pilot before the pandemic hit and so with airlines grounded and no jobs, I needed to look for another career. The move to fast food has now really taken off!” 

When it comes to new restaurant openings the site is of paramount importance.

Subhan explained: “We use bespoke mapping software to determine the best places to open. We look at population density and demographics. We are also looking for a visible, central location with high footfall, good communication and delivery routes too. Size wise between 1,500-2,500 square feet works well for our format.”

The site build normally takes between six and eight weeks to complete and recruitment usually begins once the contractors are on site.

“Finding great local staff is important so we can offer the best customer service to go with our fresh, tasty burgers,” explained Subhan. “For our existing team, we like to promote from within. For Nottingham, my manager at Allum Rock has moved up to become area manager as he will also look after the new Derby outlet when it opens later this year.

“My assistant manager in Birmingham now becomes manager. It’s great to be able to reward loyal team members in this way and offer real prospects as we grow.”

The Nottingham Burger & Sauce opened this September to great customer reviews. “It’s located in a student area with lots of competition,” Subhan continued. “Also, it’s our first outlet outside Birmingham so it’s been amazing to receive such positive feedback from customers and great social reviews. With the return of students this term, we look forward to growing sales even more up to the end of the year.”

Image: (L-R) Anthony Round, franchise director of Burger & Sauce and Subhan Munir, franchisee.