Bluebird Care

About Bluebird Care

Bluebird Care started as a small family business in 2004 and through franchising since 2006 is proud to be the largest private homecare provider in the UK, having grown from one business to over 220, delivering over 900,000 hours of care every month.

In the UK, there are nearly 12 million people aged 65 and over. By 2030, it is predicted that one in five people will be in this age group. What does this mean for the care sector? It means that demand for high quality homecare will only keep increasing.

Understandably, now more than ever, many older people would prefer to stay in the comfort of their own homes for as long as they can. Home does not just mean a place to lay their heads; it represents independence and stability. Perhaps most importantly, a home is filled with a lifetime of memories, raising a child, family Christmases or spending many happy years together with a partner.

While there is a demographic trend towards an ageing population and people living longer, often homecare providers solely focus on the elder care market, therefore limiting the potential to provide additional critical services.

Bluebird Care’s model is broad and scalable - also providing high quality home care services to multiple market segments - making the opportunity an exciting investment choice.

These include providing support to people with learning disabilities, delivering respite services for children and their family carers, supporting NHS Discharge Teams with the transition of their patients from hospital to home and assisting with the delivery of complex care.

Where is the Bluebird Care franchise and support centre based?

The Bluebird Care headquarters and the main franchise support centre is based in Petersfield in Hampshire.

How much does a franchise with Bluebird Care cost?

To start a Bluebird Care franchise, potential business owners can expect to invest a total amount between £100,000 to £115,000. This includes a franchise fee of £37,500 (excluding VAT). Franchisees will also pay an ongoing management fee, charged at 5 per cent of the monthly turnover.

Where can you find a franchise territory for Bluebird Care for sale?

Territories to start a Bluebird Care franchise are widely available across the UK. For detailed information on specific territories currently open, contact the franchise team directly or visit the company’s website for updated lists of locations.

What kind of funding is available to start a Bluebird Care franchise?

As an established franchise, Bluebird Care has relationships with several major high street banks, and potential franchisees may be able to get funding support for up to 70 per cent of the total investment amount. Franchisees will need to be able to provide evidence of liquid capital of up to £35,000.

What kind of background do you need to start a franchise with Bluebird Care?

Any potential franchisees interested in starting a business with Bluebird Care do not need to have a previous background in the care industry, or past experience working in it, and current successful franchise owners come from a variety of backgrounds.

Bluebird Care provides all franchisees with complete training on all aspects of the business, including in-depth understanding of the care services they provide.

To succeed in this business, however, franchisees should have a caring and empathetic nature, and be able to show drive, commitment and enthusiasm for running their own business.

What’s the role of a Bluebird Care franchisee?

Bluebird Care is a fantastic management franchise opportunity. Initial franchisee training provides the detail, knowledge and assurance to set up and run a Bluebird care business, as well as giving an understanding of the care sector in which you will operate.

Franchisees begin their journey spending time at the Franchise Support Centre with the support team. This is coupled with visits to an existing Bluebird Care business, gaining insight from a mentor franchisee.

Following training, Bluebird Care franchise owners manage and develop their businesses, ensuring that a caring and experienced team are recruited and highly trained to deliver the highest standards of homecare and support to their customers.

Each region has its own dedicated Business Development Manager, Marketing Manager and Quality Manager, as well as the network’s Franchise Support Centre.

Did you know?

Bluebird Care is eligible for funding support!

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The Staff Guide app, created by Bluebird Care, also acts as a manual for franchises, offering in-app training and guidance. In addition to this, new franchisees will also have access to prescriptive coaching from a dedicated On-Boarding Manager over the course of their first two years.

What kind of training and support do you receive with a Bluebird Care franchise?

Bluebird Care provides full training for all new franchise owners, with both an initial training period and their own fast start programme, which enables all new franchisees to get started with the business quickly and easily. The initial training goes through all parts of the business, to help you familiarise and understand all aspects.

Franchisees are also supported by getting the necessary accreditations and memberships required in order to work within the care industry. Bluebird Care helps with the accreditation process with local care registration authorities, and cover the cost of one year’s membership with a professional care association, to help you get started.

After the initial training period, Bluebird Care continues to provide ongoing training and support, with regular coaching and mentoring, and support from their main business team with recruitment, so that you can employ the right staff to grow the business.

On top of this, Bluebird Care provides technical and marketing support, covering all aspects of business administration. Franchise owners are provided with training on Bluebird Care’s bespoke care management software and are given a desktop computer with all relevant software installed, including accounting and payroll packages, and other software required for office administration.

The company also provides a package of marketing collateral material, including brochures and other promotional items, letterheads and business cards, and access to regular marketing activities to help promote a new franchise within its territory. The franchise also provides online support, with access to the Bluebird Care intranet which contains an extensive library of resources, and provides franchisees with their own microsite to help promote the business.

The story of Bluebird Care’s success is a testimony to the high quality homecare and support services that franchisees provide to each of their customers every day. Bluebird Care attributes this to its robust business model and the comprehensive support provided to each new franchise business.

The Franchise Support Team were the proud winners of the Team Support Expertise award at the prestigious Home Care Awards 2020, reflecting their impressive total of 300 years of combined industry experience in care and franchising.

The Home Care Awards are the benchmark for business and service excellence in the UK homecare sector. They praise care providers that are making a difference by looking to raise industry standards.

What opportunities does a Bluebird Care franchise offer?

The private care market is worth over £20bn, and continues to grow, with growing preference for home care services.

Customers, healthcare providers and other government bodies show a growing preference for care that allows people to remain within their own homes, and with a growing ageing population the demand for these services is only set to increase further.

Working with Bluebird Care as a franchisee can be a great opportunity to start your own business, as the company offers an attractive franchise package and provides the support that comes with being part of a well established and trusted brand. As a franchise owner with Bluebird Care, you will be part of a network of franchisees, with continual involvement and collaboration between their support centre and franchise owners.

The brand is also highly renowned and well placed in the market, with over 220 franchises in operation all over the country, making it a recognisable and respected brand among customers.

How to get started on owning your own Bluebird Care franchise

To find out more about starting your own franchise with Bluebird Care complete the enquiry form below.