Meeting The Challenge

Caremark’s home care business formula for quality service gives older people the chance to receive unparalleled care, the company’s David Glover says

While vastly improved life expectancy is a triumph of modern life, it could also be seen as one of the greatest challenges of our future.

The Office for National Statistics predicts that between now and 2020 the number of people aged over 85 is expected to increase by 18 per cent (300,000), so it’s little wonder that the demand for quality home care for older people is constantly rising.

Market in disarray

David Glover, franchise recruitment manager at Caremark, says: “These are challenging times. The social care market is in disarray and budgets are being constrained - but with challenges come opportunities.”

Since launching in 2005, Caremark has been building a reputation for excellence in domiciliary care and at the start of 2017 signed its 100th franchisee.

“Caremark is an internationally recognised brand with a large number of successful franchises already operating and over the last year we’ve increased market share year on year,” David says.

“Signing our 100th franchisee is a real milestone in the growth of Caremark and a testament to the robustness and strength of the model and system.”

The company’s home care business formula gives people the option to receive unparalleled care at home in a form that’s tailored to the needs of the individual.

Elderly loved ones benefit from being looked after in the comfort and security of their own homes, where the care and support they receive can help them to enjoy a fuller, happier life.

Specialised home care from qualified and experienced carers also helps alleviate pressure on limited NHS resources and, as such, Caremark has the benefit of being in a future proof business sector.

It’s not hard to see why the business attracts franchisees from all walks of life, some with extensive business experience and others with none at all.

“Most important is a passion for care and that you care passionately about delivering a quality service,” David says, who adds that Caremark has the lowest management fees for the sector.

“Whereas our main competitors take upwards of six per cent in management fees, we keep our fees at a low value of just 4.5 per cent,” he explains.

This means franchisees get good value in return for an initial Caremark franchise investment.

“The package includes training, ongoing advice and support and a whole package of start-up assets, plus a licence to use the Caremark brand, which carries with it instant credibility as a highly respected care service provider,” David says.

Reduced risk

The British Franchise Association registered company offers reduced risk for new business owners because it provides a robust, ready-made home care business plan, which makes your franchise much less likely to fail in the crucial first year.

“With NHS budgets under increasing pressure, the need for quality home care services in the UK is clear and as one of the UK’s leading domiciliary care companies, Caremark is best placed for the future,” David says.

“Only the best domiciliary care companies will survive and there are a lot of opportunities for Caremark franchisees going forward.

“We can help ensure your business has the best possible start. You will have the potential to earn a good future income, as well as enjoy a high level of personal job satisfaction from day one as part of a respectable, reputable, established company.”