Immense pride for Home Instead franchisee

Andrew Senew explains what it’s like to own a Home Instead franchise

Why did you go into franchising?

I am a qualified accountant and had worked in the finance sector in project management and latterly ran my own business. I was attracted to franchising as I liked the idea of an established business model and the economies of scale an international network such as Home Instead can bring.

Why did you choose senior care?

In my research before setting up the business, I looked at a number of different sectors and care stood out because it is something I feel is so important. I feel immense pride in helping older people receive the quality services they need. Added to this, the care sector is a growing market, so there will be lots of opportunities to grow the business.

What was it that helped you decide on Home Instead?

The business model is exceptional and it works. As soon as I met the national office team I was impressed - their professionalism and friendly, caring attitude set them apart. They have an established and successful network of offices that I was invited to contact to get an impression of what the business is like. Without exception, they are all successful and genuinely care.

How has it been running your own franchise?

Fantastic. It is hard work, but you have a good balance of national office supporting us and letting us find our way. As a franchise, we don’t feel alone, but you still learn plenty of lessons and things we may do differently in the future, but that’s life.

What does the future hold?

We are getting brand recognition with a growing reputation for providing a high-quality service to our clients. We have more and more people asking for our services and more and more caregivers wanting to work with us, which bodes well for the future.