Wiltshire Farm Foods

About Wiltshire Farm Foods

Established for over 25 years, Wiltshire Farm Foods is a highly successful franchising brand owned by apetito UK, a profitable and growing food manufacturer. Wiltshire Farm Foods is the UK’s leading home delivery food franchisor with a network of over 80 franchise partners, owning non-competing territories.

Who we are

We supply delicious and nutritious frozen ready meals from franchises based in the local community that are easy to prepare and delivered direct to the freezer. Our model is based around good old-fashioned service that seeks to make a real difference to the lives of our elderly customers, helping them retain their independence living in their own homes. For many of our customers, our drivers and office staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the success of Wiltshire Farm Foods.

With numerous awards under our belt, including the BFA 2019 Winner for Social Enterprise and two Queen’s Awards for Enterprise, we’re proud of the service we provide and the 300 tasty dishes we sell.

Franchising with Wiltshire Farm Foods

Having supported you through the purchase of your franchise, all-new Franchise Partners complete a thorough onboarding process with our dedicated Implementation team. During this we will support you in developing the skills and knowledge you need to become a successful Franchise Partner.

Setting up your franchise - We support you through the legal and financial elements of your franchise purchase, as well as guidance around the correct coldstore, vehicles and any premises requirements.

Induction & Training - A tailored start-up programme, including on and off-site training designed to equip you with the key skills and practices to get your franchise off to a flying start.

Marketing Support - Committed to national advertising across TV, Press and Direct mail, our Marketing team also provide dedicated support and materials to support your Local marketing activity.

Finances

Owning a Wiltshire Farm Foods Franchise is rewarding in so many ways; great financial returns and the opportunity to make a real difference.

· For an average-sized franchise, you would typically need £150k in personal funds plus a business loan to purchase the business and all necessary assets.

· Franchise turnover opportunities can range from £600k-£1.5m

· We operate a simplistic model, with no ongoing service fees, national marketing contributions or other hidden costs.

· The typical cash flow after your first year is 10%-15%

If you’re looking for a franchise opportunity that makes a real difference, get in touch today for more information.

Franchise testimonials

Wiltshire Farm Foods is a highly profitable franchise brand operating in a growing market and we are keen to partner with people who have the ambition to grow their business and take growth to the next level. Alongside leadership skills and a real passion for service, you will also display that empathy for our customer base and have a desire to make a real difference within your local community.

Mark Appleton - Franchise Partner, Stourbridge
“Wiltshire Farm Foods is a very strong brand, the opportunity for me to run my own business was a very valuable opportunity, it also allowed me to incorporate the family too.”

Tracey Harris - Franchise Partner, Newbury
“I come in day after day because I love what we do, I love the ethos of Wiltshire Farm Foods and what we provide to customers, it’s a really rewarding business to be part of.”

Pritesh Amlani - Franchise Partner, Dartford
“It’s not just about profitability, you need a real passion for the service side of the business. I’m proud to go to sleep every night knowing I have made a real difference.”