THE BUTCHER

About THE BUTCHER

Created by serial entrepreneur Yossi Eliyahoo of The Entourage Group, THE BUTCHER is a classy yet casual burger bar with international charisma. Since 2012, THE BUTCHER has been revolutionising the food scene in Amsterdam by stylishly serving the “best bloody burgers” in town, whether for a relaxing lunch or a late-night craving.

The brand has since expanded across Europe with many bustling metropolitan locations including Berlin and Ibiza. All-day ‘Haute fast food’ is prepared on the spot with only the highest quality of ingredients; the ‘butchers’ in the kitchen only use the best cuts of meat, working exclusively with Aberdeen Angus beef. From the selection of herbs, the fresh vegetables and the special signature sauce, right down to the homemade semi-brioche bun, THE BUTCHER is constantly committed to creating the best quality burgers and perfection is guaranteed.

The relaxed atmosphere, professional service level and excellent food offerings have made this burger bar the place for a trendy but casual meal out. It is no surprise that the brand has consistently won prestigious awards, both as the best burger bar and as an American-style restaurant.

Very few of these traits can be found in similar food franchises and this is why THE BUTCHER is a fantastic option for potential franchisees looking to partner up with a renowned hospitality group to operate a distinctive and scalable brand.

How does the franchise model work?

THE BUTCHER franchise operates from two main types of sites. The first is a food hall-style with a limited front of house, usually between 300 and 500 sq ft. The second is a more traditional restaurant model with a minimum space of approximately 1000 sq ft.

In both cases, customers place their orders from the bar and then collect their food from the ‘pick up’ window of the open kitchen. This blending of the front and back of house makes service quick, simple and efficient, setting THE BUTCHER apart from other gourmet burger brands.

In addition, its sites see great business through both delivery and takeout options, accounting for up to 30 per cent of total sales.

What type of franchisee is THE BUTCHER looking to recruit?

THE BUTCHER is always on the lookout for dedicated franchisees with a passion for and knowledge of the industry who can take the business forward and scale it with support. Good business sense and numeracy skills are essential, as well as a basic understanding of the commercial property market and a positive drive towards growing the business and making their location a success.

Understanding THE BUTCHER brand proposition and its market potential is also crucial. The ideal franchisee will have their own experience and expertise in existing hospitality companies, either as a former management professional or as a multi-unit franchisee within the food and beverage industry.

Key locations for the brand should have naturally high footfall. This includes popular residential areas, inner-city workers, shoppers, and tourists. The final cost of the business will be dependent on size and scale, but the minimum size for a dine-in concept should be 50 sq m (500 sq ft), and the franchisee must have sufficient financial backing to establish the first location without external funding.

Numerous franchise opportunities are available, ranging from master franchise, area development and multi-unit opportunities.

What training and support is provided?

The experienced team, based at the HQ in The Netherlands, works hard to ensure that when you join as a franchisee, the support never stops and that you never feel alone. Dedicated training and mentorship is available, as well as regular visitations, for the life of your franchise. Support is provided at every step, with continuous guidance from construction to marketing and social media.

Did you know?

THE BUTCHER is eligible for funding support!

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THE BUTCHER provides you with a turnkey solution – interior design, kitchen equipment, furniture, wall art, packaging materials and food are all provided for you.

You will also be trained on everything from:
• THE BUTCHER’s mission and values
• What makes the perfect BUTCHER burger
• Front of house service, including full-team training
• Exploring opportunities and revenue streams to expand the restaurant turnover
• Planning stock, shifts and all other inputs efficiently to turn sales into profits
• Using THE BUTCHER technology
• Team leadership skills
• Marketing, social media and PR, with THE BUTCHER’s support
• Establishing the first location to get in a position to pursue sustainable growth.

This level of ongoing support is certainly one of many advantages of becoming a franchisee with this brand, and something that the teams at both The Entourage Group and THE BUTCHER take great pride in.

How much does THE BUTCHER franchise cost?

Potential franchisees must be capable of establishing their first location without external funding. A minimum investment of £150,000 will be required with the potential for additional financial support on offer. You may be eligible to apply for start-up loans from major banks, depending on your credit history.

Multi-unit opportunities are available, along with the potential for area development and master franchise agreements to experienced international operators with sufficient capital.

What locations or territories is THE BUTCHER looking to operate in?

THE BUTCHER originated in The Netherlands as part of one of the biggest hospitality companies, The Entourage Group, and now operates multiple sites in Amsterdam and The Hague, including an on-wheels kitchen for food events.

The unique Social Club, a 24-hour full-service playground complete with a 360-degree Island Bar, DJs and a game hall, opened in the capital to great success. This established brand currently has sites across Europe in Germany, Spain, and the UK (in Manchester). Further development across Europe and the Middle East is planned, with a site set to open soon in Milan.

What are the franchise terms of agreement and renewal?

For unit franchises, the term is five years renewable automatically for a further five, while longer terms are offered for multi-restaurant developments.

Why is this a good investment?

THE BUTCHER franchise combines quality and delicious food offerings with a classy, metropolitan atmosphere and great service. The business has fantastic market potential and versatility; ever-expanding as a global brand. With a stellar reputation for consistently high standards and fantastic support, The Entourage Group has a proven track record of scaling these interesting concepts that customers love. This is a great opportunity for potential franchisees who have the knowledge and passion to succeed in the fast-growing world of better burger businesses.

If you are interested, please click on the enquire button to receive more information regarding this franchise opportunity.

How in demand is THE BUTCHER’s products?

Post-lockdown research shows that burgers are one of the top three most ordered items on any menu, that 70 per cent of consumers are willing to pay for a more premium burger option and that almost 60 per cent of consumers are willing to pay to upgrade their burger in some way.

Due to the flexibility of the business model and the extensive support provided, THE BUTCHER has been growing substantially as a brand and only looks set to continue its growth.

How do I start setting up my own THE BUTCHER business?

Complete the form below and click on the ‘Request Free Information’ button now.