With an unrivalled environment that creates lasting relationships, Body Fit Training offers a truly premium fitness experience
With fitness franchising rapidly growing in an industry worth nearly £5bn, modern, progressive gyms and studios must understand what their communities and members want and need when using their facilities. And with the recent economic uncertainty and political unrest reminding us of the concept of ‘community’, there has never been a more appropriate time for fitness brands to uphold their position as devoted, community-focused service providers.
Global fitness franchise, Body Fit Training (BFT), is one brand that understands the importance of meeting the demands and needs of a local community when it comes to fitness franchising. The franchise is more than just a workout, it offers members an unrivalled community environment that builds lasting friendships and networks while having fun. Franchisees across the globe have created a truly premium training experience for everyone to be able to benefit from and a worldwide community that’s uplifting and supportive and keeps members coming back every single day.
Helping consumers take the leap
Since its inception in 2017, the key to BFT’s success has been its commitment to breaking down the barriers stopping people from taking the first step towards joining a gym. Already Australia’s fastest-growing fitness franchise, with 50,000+ members across 225+ global studios, BFT recently launched in the UK, where its community-first approach is already proving to be a budding success.
“Despite seeing years of growing popularity in the fitness industry, for many, the idea of going to a gym and taking that all-important ‘first step’ in a fitness journey is terrifying,” explains Cameron Falloon, founder of BFT. “In fact, it is reported that a staggering 50 per cent of non-gym goers still find the idea of going to the gym scary.
“By appealing to their needs and reaching out to their respective communities, BFT is leading the way in ensuring those who are apprehensive should always be a priority for the development and progression of fitness franchises.”
Standing out from the crowd
There are over 7,200 health and fitness clubs in the UK1, making it one of the continent’s fitness hotspots. However, with the market size of the gyms and fitness centres industry expected to increase by 33.3 per cent2, it has never been more important for gyms opening in the UK to differentiate themselves in an increasingly saturated market.
“At BFT, we have focused on providing a welcoming atmosphere and service with a smile approach,” adds Cameron. “Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a community that is supportive and fun. The recent launch of BFT Leicester demonstrated this, as the first BFT studio to land on UK shores celebrated 175 members joining in its first weekend.
“As a people-centric fitness franchise still finding its feet in the UK, our commitment to reaching out to the individual members of the communities in which we open our doors will always be our priority.”
1. Statista, 2022, Fitness industry in the United Kingdom (UK) - statistics & facts
2. IbisWorld, 2022, Gyms & Fitness Centres in the UK - Market Size 2011-2029
At a glance
Year established:
2017, franchising since 2018
Number of franchised outlets:
225 globally
Location of units:
Australia, New Zealand, Singapore, USA, Canada and UK
Investment range:
£130,000 to £240,000
Minimum required capital:
£80,000
Contact:
diane@bodyfittraining.com
