Quick Lane centres aim to provide customers with high quality and exceptional value tyre and automotive services in an inviting environment
Quick Lane was founded in 1997 in Dearborn, Michigan, USA and has grown to more than 1,100 centres worldwide under a variety of business structures, with many under licence to dealerships.
The success of the business is a result of its commitment to a core repair service, unrivalled technical expertise, convenience and uncompromising professionalism.
The Quick Lane brand is now launching in the UK and Germany under a new franchise business model with the aim of becoming the market’s favourite tyre, maintenance and light repair service.
Customer focused
Quick Lane recognises and understands that its customers are increasingly motivated by value and convenience in their purchasing decisions.
The brand is predicated on delivering an outstanding customer experience, supported by technology, experts and outstanding facilities. In this way, the company aims to build transparent and consultative relationships with customers and foster trust, loyalty and ongoing relationships.
Brilliant at basics
Quick Lane is currently offering area developer franchise opportunities to suitably qualified prospective franchisees. Each franchisee will be responsible for opening and developing an agreed number of Quick Lane centres in a defined exclusive geographic territory within an agreed period.
Franchisees are offered comprehensive training programmes, a bespoke pre and post-marketing launch package to kick start their business, ongoing business support, guidance on selecting and securing the right property, as well as access to the Quick Lane product supply chain.
The company has gone to great lengths to understand exactly what customers want and how to provide it, while continuously research new ways to improve its service. Centres are carefully designed to optimise space utilisation and provide an inviting environment for customers.
Quick Lane believes its technology driven approach offers a competitive advantage in the marketplace. In addition, it aims to develop a comprehensive mobility concept to set Quick Lane centres apart from other ‘fast fit’ operators.
Franchisees can rest assured that all other Quick Lane centres will be owned and operated by like-minded business people. They will all run to the same high standards, ensuring only positive reinforcement and recommendations are given about the brand.
The quick lane difference
James Bacon, Ford Retail Group, national Quick Lane manager, explains the Quick Lane difference: “The customer experience is at the heart of everything we do and this is obvious throughout.
“Working with a community of ‘Quick Laners’, from the top to the bottom of the organisation, our aim is to take the pain away from vehicle maintenance and offer a different environment to our customers, one where they are relaxed and where we have a genuine relationship with them.
“I personally can’t wait to see this brand take off through 2020 and beyond, as they establish themselves as a major player in this space.”
At a glance Quick Lane Tyre & Autocentre
Established:
April 2018
Number of franchised outlets:
6
Location of outlets:
Reading, Bracknell, Prestwich, Colchester, UK; Krefeld and Hennef, Germany.
Investment range:
£275,000-£375,000
Minimum capital required:
£100,000
Contact:
Charles Sindall. Charles.sindall@quicklane.eu 07912 276727 quicklane.de/franchise
