Essential service sees bright future following pandemic pivot

OSCAR Pet Foods explains why teamwork and staying local promises continued success for 2021 and beyond

According to home delivery franchise OSCAR Pet Foods, the challenges of 2020 gave the company’s franchisees the confidence to look forward to a bright and successful future.

A winning combination of pet care being an essential business and franchising maintaining its long-held reputation for being resistant to recession provided a positive start to the COVID-19 pandemic for the brand.

Growing pet population

Annual figures released by the Pet Food Manufacturers’ Association revealed a dramatic rise in pet acquisition, highlighting the important role pets now play in the well-being of many individuals and families.

With self-isolation and work from home routines stimulating further desire for much-needed companionship, an already thriving pet population continues to increase.

Rewarding challenge

For OSCAR, reaching new customers was a rewarding challenge. Its franchise network demonstrated its passion and drive, looking after every customer in their own local area, assisted by reliable back-up and support from head office.

COVID-19 definitely reinforced the business’ teamwork.

OSCAR also learnt new ways of keeping in touch with customers and franchisees while staying socially distanced.

It remained focused on planning deliveries, as although online purchasing helped speed up ordering, everyone appreciated a little bit of normality.

So with its specialised local business model, OSCAR continued to manage safely distanced deliveries, while also providing pet owners with valuable nutritional and behavioural advice.

Supporting local businesses

Unexpected changes often produce new and better ways of living and customers have experienced the rewarding nature of supporting local businesses - enjoying its benefits (both financially and emotionally) in a personal way.

OSCAR is enjoying continued growth. Its willingness to adapt to whatever comes the company’s way means its future is bright.

At a glance Oscar Pet Foods

Established:

1994

Number of franchised outlets:

80-plus

Location of units:

nationwide

Investment range:

from £8,995 (plus VAT)

Minimum required capital:

£8,995 (plus VAT)

Contact:

Janet Walmsley. 0800 068 1106