bh Publications is expanding its business into new areas of the country and is looking for franchisees to invest in its proven concept
Building a brand and reputation for excellence these days is difficult to achieve - providing something new and innovative in today’s fast moving world, some would argue, is equally as difficult. Just being normal means failure, unless of course you are at the lower end of the price and profit arena, making it very hard to make money or working twice as hard to make a living.
bh Publications, an independent publishing house based in Poole, Dorset, has a business model that needs investigating. The company as built a brand with an enviable reputation and successfully moved into a marketplace where others have tended to cut price and work twice as hard.
Exclusive
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The first time you hold an exclusive title from bh Publications, you know you are about to experience a whole new world of magazines; in fact, to call it a magazine does not do the publication justice. This is the type of publication you would want to keep on your coffee table when your neighbours, friends and family come to visit.
bh has put together a master class in how to get it right, from the paper quality, art and design direction, photographic content and wonderful editorial content through to the extremely high level of advertisements. No corner has been cut in terms of quality, resulting in publications in which both major brands and local businesses want to be seen. The team at bh Publications have built a business model that offers substantial potential rewards. The design, print and editorial content is produced in house by bh Publications, while franchisees are responsible for local marketing, high end advertisement sales and building relationships with valued customers. Despite the current economic environment, bh Publications have increased advertising sales by up to 23% when comparing recent issues year on year.
Planning
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bh understands what it takes to be successful. Great care and planning has built the brand to the point where it is ready to expand into new areas of the country. This provides potential franchisees with a chance to invest in an opportunity that has been comprehensively thought through.
From the initial training, which teaches you about the market and industry, to the point that you launch your first publication, the team at bh know what you need to succeed and have the right people to help. With print on hand and ready to go, this team really know how to hit copy deadlines and exceed expectations.
