easyStorage’s vision is to become the go-to brand of choice for storage in the UK and Europe
EasyStorage is the first ‘mobile storage’ franchise in the UK. Unlike self-storage companies, easyStorage provides a door-to-door collection service for customers.
It loads items into large storage pods (easyPods), which are driven back to a storage warehouse. The clever thing is that the easyPods are stacked on top of each other for space efficiency. easyStorage customers are delighted with the convenience - and they love the low price even more.
Commercial advantage
Value and service are the hallmarks of all in the easy family of brands. Customers recognise the bright orange branding made famous by easyJet and that association provides a commercial advantage.
The easyStorage network has grown to 22 strong since it launched in 2018. Sales have remained strong despite COVID, with new records achieved through 2021.
This pattern is in line with the Cushman & Wakefield report, which has predicted that the global self-storage market will rise from £27 billion in 2018 to £35.5 billion in 2024.
The UK market is the strongest in Europe. Low prices are enabling easyStorage to open it up even more.
Digital expertise and bookings
Digital advertising plays a significant role in the business.
The easyStorage in-house marketing team captures paid and organic traffic efficiently. Customers may book online or via the phone and talk with a storage solutions specialist, who arranges collection.
Booking management technology
Franchisees are allocated bookings in their territory via VAULT, the bespoke easyStorage platform for collections, deliveries and storage.
The system automatically takes recurring payments for each storage period. This recurring revenue is a key driver of the business. As the number of easyPods in storage builds, so does profitability.
Being a franchisee
easyStorage franchisees come from all career backgrounds. They include business-minded individuals, father and son teams, as well as husband and wife partnerships. No storage experience is needed, as full training is provided.
Storage facility
Franchisees don’t need their own storage facility, as easyStorage has a network of storage partners that store easyPods at preferential rates.
Franchisees build up the number of easyPods in storage and then look to take on their own warehouse, with the benefit of a bigger margin.
Discovery days
If you feel you have what it takes to build a secure, profitable business, the starting point will be to reserve a place on the next easyStorage discovery day.
At a glance
Established:
2018
Number of franchised outlets:
22
Location of units:
UK
Investment range:
£40,000-£60,000
Minimum required capital: £40,000
Contact:
conrad.gibbons@easystorage.com
