Australian award-winning community fitness brand launches in UK

BFT Leicester will be the first studio to open on 24 September

As it continues to expand its global footprint, Body Fit Training (BFT) launched its UK franchise opportunity. The brand’s community-based functional training and strength-based programme are combined with a proven and robust business model, with low set-up costs and high margins, and has been industry recognised with consecutive 2020 and 2021 APAC Franchise of the Year accolades by Fit Summit.

“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of BFT which makes professional training accessible to the everyday person,” said Cameron Falloon, founder and joint CEO of BFT. “We are so much more than a gym – we deliver proven elite high-performance group training methods that are tailored to delivering the best results for every and any stage of fitness while building an inclusive community environment. By expanding BFT into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium and in-demand service with strong profit potential. Spreading our results-driven progressive group training to the world is fast becoming a reality for BFT!”

Part of the Xponential Fitness portfolio, BFT has created a premium training experience for everyone to be able to benefit from and a worldwide community that is uplifting and supportive. Offering more than just a cardio-aerobics workout, the brand uses science and technology-based training techniques to drive positive outcomes for its 45,000-plus global members across its 200-plus studios in an inclusive, coach-led group environment.

“In the UK there are over 7,000 gyms and the market value is just under £5bn, so owning a BFT franchise will enable you to capitalise on this trending fitness industry. We are a fresh, exciting and innovative brand with a cutting-edge training system, which combined with our commitment that is based on fairness and support to help our franchisees succeed, creates the right formula for success. The UK market is pumping, and with our strong and solid business foundations proven with over 200 locations worldwide, we are now ready to bring our world-class training programmes, practices, and education to every major town and city,” continued Cameron.

The imminent launch of studios in the Midlands and London is headed up by franchisees who have experienced the difference at BFT and are passionate about bringing that to their local community.