CARE MANAGERS FUEL MICRO FRANCHISE DEMAND

SureCare, which only launched its new franchise offer in May, says it has received dozens of enquiries from people currently working as managers in the care sector.

The company is aiming to get its first micro franchisees up and running within weeks.

RANGE OF SERVICES
The micro franchises - known as SureCare Local - will offer a range of unregulated services, including DIY, gardening and cleaning, as well as babysitting and a mobile crèche service for weddings and other events.

A SureCare micro franchise costs from £7,000 and covers a population of around 100,000 people.

This compares to the £28,000 cost of the full SureCare franchise, which covers a much wider geographic area and offers care services regulated by the Care Quality Commission.

“We knew we had a proposition that would appeal to people working in management roles in the care sector, but we did not quite expect the level of interest we have seen since we launched the micro franchise offer,” Gary Farrer, managing director of SureCare (pictured), says.

“There are a number of factors driving the interest from care managers.

“The £7,000 entry level cost of becoming a micro franchisee is one factor, but just as important is the ability to give great care, run their own business and receive industry leading guidance and support.

“Each micro franchisee will receive the ongoing support of an experienced head office team, who are able to advise on areas such as sales, marketing, finance, human resources and operations.”

ENORMOUS CHANGE
SureCare, which was founded in 1994, currently has 27 franchises and three branches in England.

The company was traditionally a provider of domiciliary care, but over the last 18 months has expanded into home services, childcare and holiday and respite care.

Gary adds: “The care sector is going through enormous change and we are responding by looking to continually innovate and develop new services and ways to meet the needs of our communities.”