FMA recognise franchisors

Cash Converters, MRI Network Worldwide and Tumble Tots were just some of the companies recognised for their marketing efforts at this year’s Franchise Marketing Awards.

Over 400 figures from the world of franchising gathered at the Royal Lancaster Hotel in London for the awards, held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment.

Judged by an independent panel of experts, the winners were:

Best Overall Marketing Campaign
Cash Converters

Best Website
HiQ

Most Innovative Marketing Campaign
MRI Network Worldwide

Best Brand Management
Prontaprint

Best Franchisee Marketing Support
Select Group
Special commendation: Prontaprint

Best International Franchise Expansion Programme
Home Instead Senior Care

Best Recruitment Literature
NBC Bird and Pest Solutions
Special commendation: Dream Doors

Best PR Campaign
Tumble Tots (UK) Ltd

Best Advertisement
Gymboree

Most Creative Exhibition Stand
ReactFast
Special commendation: Goodchilds Estate Agents and Lettings

Franchise Recruitment Team of the Year
Bluebird Care