Franchise Fame follows Dani Peleva’s trademark, the five Fs of franchise marketing
With close to 15 years of experience as both franchisor, franchisee, and the head of a successful marketing agency Local Fame, Dani Peleva’s latest book, Franchise Fame, is set to redefine franchise marketing for franchisors across the globe.
After leading the branding and marketing teams at Fantastic Services and helping the business to become the behemoth brand of today, Dani invested in her own franchise in 2012. It was a period in which she gained a new and far deeper level of understanding of the challenges faced by both sides. Ever the entrepreneur, she used her income to pay for a master’s degree, before selling her profitable franchise and launching Local Fame - a marketing agency built to solve the fundamental problems faced by franchisors and franchisees alike. Since 2014, Local Fame has supported local and international franchise brands to dominate their digital marketing space.
Now, Dani has combined her all-encompassing knowledge with her mission to empower franchisors into the new “must-have” franchising title – Franchise Fame. The book follows Dani’s trademark, the five Fs of franchise marketing and takes readers on an interactive journey with supporting materials, exercises and checklists to ensure this vital learning is fully embedded. Real-life case studies give context and offer confidence that not only do these principles work, but they also form the basis for soaring success.
A particular bugbear for Dani is the fact that franchisors are bombarded with marketing information and guidance that focuses on lead generation, franchise sales and franchisee operations. And that very rarely is any of that advice offered through the lens of management. She believes it is vital that brands look at how to manage all key shareholders in parallel for sustainable growth. “And that’s exactly what Franchise Fame does,” says Dani. “It’s time franchisors and their teams had better help.”
Franchise Fame is available through major booksellers including Waterstones, Barnes & Noble and Amazon.
