Franchisee becomes franchisor in latest takeover deal

Katie Bullon buys out Singapore-based franchisor of activ Digital Marketing

Back in 2014, looking for a better work-life balance after becoming a mother, Katie Bullon was just starting her franchise journey with activ. Working as a franchisee, she created her own brand, Bull Solutions and developed a portfolio of over 50 loyal clients. Fast forward to today and Katie has just bought out the franchisor.

Since 2008, activ Digital Marketing has been one of the most exciting digital marketing franchising opportunities in the marketplace, offering direct to consumer website solutions to over 1,000 clients.

Katie said: “I come from a family of self-employed business people. It is very much the norm for me to put myself out there and make things happen. Since I bought into activ in 2014 with my own franchise, Bull Solutions, I have not looked back. I have created a business that has financially been more lucrative than my previous full-time role and I have increased flexibility that works around my three children.

“The beauty of activ is that I get to combine two of my greatest passions – marketing and being self-employed. It’s my ideal scenario to be able to take the business forward, work on marketing projects and help others realise their dreams of owning their own business.

“Anyone can set up a business, but how many businesses fail in the first 12 months alone? By setting up a business with a franchise such as activ, you are joining a network of franchisees who were all in your shoes once – including myself! Some are 12 years down the line which shows just how successful you can be. 2020 and 2021 have been tough years for many people personally and professionally. More than ever before I feel fortunate and privileged to work in an industry that can help people keep their businesses afloat and turn them around for longer term success.”

Katie’s own Bull Solutions will become part of the activ Marketing Group as activ Strategic Marketing. This new arm of the business will focus on providing larger businesses with a plugin marketing function or providing a marketing team externally for businesses with fewer employees.

Katie said: “It’s time to make it more official and rebrand my beloved Bull Solutions to activ Strategic Marketing. It has the same mission at heart: to support businesses with their ongoing marketing strategy with long-term business growth as the end goal. It just has a lovely new face and a brand new website to go with it.”