Franchisee invests in new Burger & Sauce restaurant

Talha Maswood has invested in a West Bromwich branch of the company

Talha Masood has invested in a new Burger & Sauce restaurant in West Bromwich, which is now open. He also owns the Kings Heath branch and is the brother of Saad Masood, the founder of Burger & Sauce. Talha has a QSR background and is a franchisee for multiple food brands. With over 10 years of experience in the industry, he recognised the simplicity of the Burger & Sauce model and was keen to invest. 

He says: “I looked at the numbers of the existing stores and could see how with the help of strong relationships with platforms like Uber Eats, the simple, fresh burger experience had caught on so rapidly! I own the Kings Heath franchise which is managed by my team and now I’ve invested in West Bromwich too, to provide the unique Burger & Sauce experience to more customers.

“West Bromwich is an up-and-coming area.  We will occupy the ground floor of a new build. It’s a big space originally designed for three stores, however, I decided to take the whole 2,500 square feet to offer 50 covers, plus delivery to the local area once established.”

Talha originally began his career as a civil engineering graduate before moving on to project management. He then moved into the food industry when the commute from Birmingham to Gatwick became too great.

He explains: “The food industry is very different – challenging yet rewarding, and it’s great to work closer to home! These days, I’m more of an investor, overseeing the operation from a higher level, while my team manages the day-to-day running of restaurants. It is clear Burger & Sauce offers many opportunities and I look forward to more openings on the horizon soon; how quickly, will depend on the availability of locations and suitable sites. 

“I’m excited to be part of the Burger & Sauce brand expansion and delighted to support my brother Saad in his venture, and to help Burger & Sauce become the household name for fresh burgers in the UK.”