Hero Brands set to open more than 200 new sites by end of 2022

There will be a significant growth across its portfolio of brands, which includes German Doner Kebab, Island Poké, Choppaluna and Sides

Hero Brands is set to open up to 223 new locations across its growing foods and beverage division by the end of the year.

Under its UK and global plans, German Doner Kebab will open 106 new restaurants and Choppaluna will reveal 14 sites, with Island Poké launching a further 19.

Sides also has plans to be available from a further 84 new locations throughout the UK, Europe and North America by the end of 2022.

To support the growth and development, Hero Brands has recently moved into a new headquarters at Peel Park in East Kilbride, Scotland.

Imran Sayeed, CEO of Hero Brands, said: “From our headquarters in Scotland we have developed a stable of rapidly growing brands of the future that are truly disrupting their respective categories.

“Consumer trends are changing, people want to have a great and affordable dining experience and be entertained too – our brands respond to this through our ethos of connecting music, food and fashion.”

The group has also been making moves to strengthen its leadership team since the start of 2022, recently appointing Salman Siddiqui as its new group corporate development director.

Imran explained: “2022 is proving to be a huge landmark year for our brands as we drive forward with our global growth plans, opening over 200 new locations and bringing greater disruption across the F&B space.

“We have also made moves to strengthen our leadership team which will be crucial for us in building on our growth whilst helping us to identify and develop new brands and opportunities that align with the progressive and transformative vision of Hero Brands.”

Andrew Brattesani has also joined as board advisor to support the leadership team. He added: “I am delighted to be working alongside the talented leadership team at Hero Brands.

“I am looking forward to developing this extensive portfolio of game-changing brands and bring their exciting offerings to consumers throughout the globe.”

Image: Imran Sayeed, CEO of Hero Brands