How South Korean franchise Paris Baguette is capturing the British market

Paris Baguette is whetting the appetites of British consumers as the brand ramps up global expansion plans.

Bakery-cafe chain, Paris Baguette, has debuted in the UK, bringing its distinctive blend of French-inspired baked goods to British consumers.

Now, having launched its first two London stores at Battersea Power Station and on Kensington High Street, the brand is hunting for franchise partners to expand its UK and European operations further.

While it may only be starting its journey on British shores, Paris Baguette has grown phenomenally since its conception in 1988. It now has more than 4,000 stores across 10 countries including Canada, China, France, Malaysia, Singapore, South Korea, and the US.

In the States alone, there are now more than 125 franchised locations serving up high-quality artisanal baked goods.

Global recognition

The baked goods industry can be a competitive space but various industry accolades have already proven that Paris Baguette has become a frontrunner. For example, the company was ranked top in the Baked Goods: Bakery Cafes category in Entrepreneur’s Franchise 500.

Meanwhile, Paris Baguette has also featured prominently in Entrepreneur’s inaugural list of Top Franchises for Multi-Unit Owners, placing 17th.

This recognition attests to the brand’s appeal among entrepreneurs and franchise investors, further fuelling its expansion plans in the UK and Europe. 

A local feel worldwide

Paris Baguette’s mission is to place bakery-cafes at the heart of communities. The company achieves this by offering an extensive menu of more than 25 premium items which are made in-house daily.

The menu includes three-layer cakes, bespoke baguette sandwiches, French-inspired pastries, artisan bread, and locally roasted coffee.

Paris Baguette chefs also draw inspiration from Asian cuisine, incorporating flavours such as matcha into their creations. The celebration cake, a delicately layered dessert, is currently one of the brand’s most popular signature items.

The future is franchise

Paris Baguette is actively seeking franchise partners to join its family.

Currently, the UK operations team is spearheaded by several seasoned food industry professionals, led by Chief Operating Officer Nicolas Gaillot. Access to this team is part of Paris Baguette’s franchise model which offers a comprehensive support system, ranging from training and store design guidance to menu development and marketing strategies.

The brand’s extensive network of suppliers and vendors also enables franchisees to tap into Paris Baguette’s established reputation, driving footfall and generating sales.

So far, with an expanding menu of French-inspired treats and a growing legion of satisfied customers in the UK, the brand’s growth shows no sign of slowing down.

Paris Baguette is currently looking for more franchisees to come on board, with more information available here.