"At Mr. Electric we recognise the importance of personal success and how that differs from person to person,” says Jeff Meyers, president of Mr. Electric
Purchasing a Mr. Electric franchise is more than an investment in a business - it is an investment to help entrepreneurs achieve their lifetime goals and dreams. For both current owners and start-up entrepreneurs, Mr. Electric offers a number of advantages to help business owners stay competitive in an ever changing market, all in an effort to help them achieve their goals for personal and professional success.
Operating in the UK since 1997, Mr. Electric is an established franchise system in the electrical home and commercial service industry with over 200 locations worldwide. Recognised among the top 500 global franchises by Entrepreneur magazine, Mr. Electric focuses on delivering quality services to the consumer and quality systems to its franchisees. Ultimately, Mr. Electric is not merely about turning a profit, but about acting as a vehicle to drive personal success.
Every entrepreneur has a motivating reason for starting a business, but these reasons can vary drastically. “At Mr. Electric we recognise the importance of personal success and how that differs from person to person,” says Jeff Meyers, president of Mr. Electric. “No matter how our franchisees define success, we will help them achieve it. Our team is dedicated to our franchisees’ success because when they succeed we succeed.”
With success at the heart of the business, Mr. Electric implements a comprehensive approach to transforming its franchisees’ dreams into reality. Each of these tools are designed to work in tandem with one another and are supported by the dedicated staff members and continuous education opportunities that can be a priceless advantage in the industry.
Most importantly, Mr. Electric creates sustainable businesses with lasting value centred around the systems rather than the owner. When a business becomes so driven by the owner’s efforts that it cannot function independently, the resale value of a company is drastically decreased, but by establishing true value a business owner is released from the shackles of continuous monitoring and free to pursue their lifelong goals.
Developing the right culture
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“Culture is a huge part of what we do and is also one of the most unique parts of our franchise system,” says Jeff Meyers. “A business’ culture defines their character, their performance and the way in which they are viewed by their customers.”
At Mr. Electric and all its affiliate companies, the code of values under which they continuously operate encourages respect, integrity, a customer focus and having fun in the process. This code acts as a guide for behaviour, ensuring Mr. Electric has a strong reputation for being one of the most reliable businesses in the industry.
For new businesses, creating the right culture from the beginning is crucial to their overall success. Starting out with a strong, positive culture can be a great advantage when working within a competitive market. As Dina Dwyer-Owens, CEO of Mr. Electric’s parent company the Dwyer Group, says: “Whether they’re employees, franchisees, customers, suppliers or even strangers, profit is the applause you get when you do right by people.”
Implementing the proven systems
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“I think it was important for me to make a few mistakes on my own as a businessman to appreciate how effective and comprehensive the Mr. Electric system is,” says Mark Ryland, a current franchisee working with Mr. Electric. Many business owners like Mark have experienced first hand the challenges involved with owning a small business and a few have realised how owning a franchise can change a business entirely.
The professional electricians at Mr. Electric are committed to getting it right first time and delivering the most comprehensive electrical services, including installation, upgrade and repair solutions. The company’s highly trained electricians are equipped for every job, from kitchen fans to custom designed lighting and even full commercial rewiring. However, it’s a big leap from electrician to business owner and the daily operations of private ownership can quickly become overwhelming without assistance.
Growing businesses often struggle to find the best way to manage people, time and other resources when they begin to grow. The trial and error process for creating manageable systems can be unsuccessful, not for lack of effort, but for lack of expertise and experience.
Jeff Meyers points out: “Our franchise system is a management franchise, which enables both the technical and non technical people to become part of a winning team and benefit from tried and tested practices.” By offering proven systems to franchisees, Mr. Electric eliminates the costly processes of trial and error, giving franchisees more time to focus on achieving their goals.
“Working within the system allows us the free time we need to look forward and prepare for the future,” says Jeff Longley, a current franchisee working with Mr. Electric. “The guidance, support and friendship of our Mr. Electric franchise family make this possible. We are able to share our business challenges and successes with each other and get feedback on how to handle them from someone who ‘has been there and done that’.”
Continuing education and support
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Just because one person owns a business does not mean they have to work alone. Business owners who become part of the Mr. Electric franchise system are not merely joining a company, they are joining a team.
They benefit from the expertise of dozens of support staff members composed of trained business and technical professionals, as well as other franchisees who have experienced the same struggles and weathered the same storms. With the advice and support offered by their new found team, they are no longer in their business alone.
While many business owners are extremely technically proficient, Jeff Meyers states: “At Mr. Electric we have found many small businesses suffer from not having qualified support and resources in areas such as accounting, marketing and sales.” Managing these dynamic business necessities can be confusing, costly and time consuming, but a Mr. Electric franchise provides expertise, guidance and continuing support for all of these key business drivers.
“We have designed a comprehensive system with a training programme that provides each franchisee with a qualified business consultant, who offers coaching and helps to improve every aspect of a franchisee’s business,” says Jeff Meyers. Franchise consultants play a critical role in the success of Mr. Electric franchisees. They are a continuous resource available to franchisees, providing advice, guidance and accountability, not simply at the start, but throughout the life of the business.
In today’s rapidly changing market, it is impossible for small business owners to single handedly master all of the latest trends and advancements in the industry. The attempt to stay competitive can leave owners frustrated and overwhelmed. Ultimately, this frustration causes business owners to lose their passion and drive, turning the business they once loved into a chore.
For first time entrepreneurs, seasoned technicians and current owners looking for ways to expand their business, Mr. Electric is a vehicle for turning goals into reality by providing support and services offered by no other franchisor, and no matter how big the dream Mr. Electric provides the tools and support to help turn them into reality.
