Future-proof franchising

Tech trends see Sandler soar ahead of the consultancy competition

The latest research on sales training has highlighted how far ahead of the competition Sandler franchisees are, with sweeping changes predicted over the next four years as technology evolves the delivery of training to companies large and small.

The Global Product-based Sales Training Market 2020-2024 report by renowned research firm Technavio analyses the current market and looks ahead to what’s next. It revealed that: ‘Increased emphasis on cost effective training methods, growing emphasis on microlearning and use of analytics in product-based sales training will drive this market’s growth.’

Perfectly positioned

And that’s great news for people running a Sandler franchise, as UK CEO Shaun Thomson explains: “More than 12 months ago at a conference, Sandler president Dave Mattson outlined that this is where companies need to position themselves for the future. He’d been analysing the trends and set about further developing Sandler Online, our digital learning platform.

“Effectively, business consultancy can be thought of in two different spheres, faceto- face and online learning, and Sandler is going to own the place in the middle where those two overlap. Nobody else is anywhere near as far ahead with the technology as we are.

“Thanks to our partnership with Grovo, we already have microlearning feeding into our reinforcement training. Everything is broken down into snippets. Clients have 24/7 access to bite-size training they can access when and where it suits them - at work or on the go.”

Setting the pace

With voice search functionality already in place, Sandler continues to set the pace others aspire to.

Shaun adds: “We’ve put Alexa into our online platform, so that you can search your training content by voice while you’re on the move, reinforcing learning for teams and leaders at their own convenience, not the trainer’s.

“Franchisees can roll all this into their consulting, combining it with their face-to-face work to deliver cutting edge training to their clients. It’s differentiating them still further from the rest of the consultancies out there. Sandler’s global power consistently strengthens our franchisees locally.”

Continually developing

It all adds up to a level of future proofing simply not available in any other business consulting franchise, as the market continues to change.

“With plenty of video content and the voice search functionality, Sandler’s systems are designed to meet the way we all now learn new skills and they’re continually developing further,” Shaun says. “There’s nothing else on the market like it.”

If you’re looking for a highly collaborative network of likeminded business owners, world class resources, a six-figure income and a lifestyle that’s yours to choose, get in touch today for an informal chat with Shaun.

At a glance Sandler Training

Established: 2004 in the UK
Number of franchised outlets: 30-plus
Location of units: nationwide
Investment range: £55,000
Minimum required capital: £20,000
Contact: Shaun Thomson. ukmarketing@sandler.com sandlerfranchising.co.uk