Can joining a franchise in a growing sector guarantee success?

Mark Thompson, Caremark’s director of franchise recruitment, asserts the strength of franchising

Success can be measured in many ways. For the majority, it’s measured by profitability, and understandably so. After all, when investing in a franchise you want to see a good financial return on your investment.

That financial return, coupled with the long-term stability of a secure and growing industry, seems an ideal mix to guarantee success.

However, it doesn’t have to stop there. Some of us measure success in terms of fulfilment and helping others, having a good work-life balance as well as meeting challenges and personal targets.

So, can joining a franchise tick all these boxes?
• Financial return
• Long-term and continual opportunity
• Growing industry
• Stable market
• Fulfilment
• Sense of ‘feel-good’
• Work-life balance
• Personal targets

It can! Joining a franchisor such as Caremark, operating in the growing and stable home-care industry, with its proven business model priming you for success, means you’re halfway there.

You will of course need to bring your excellent work ethic, a desire to succeed and your previous team-management experience to cement early and continued success.

Proven business model and hard work

The success of any business comes as a result of your input, hard work and determination to maximise every opportunity. With a franchise business, you’ll be working to an existing business model which of course, negates a lot of the leg-work.

In addition, your chosen franchisor should be available at every step of the way to help and guide you, offering support and advice to ensure combined success.

You should do your research and identify franchisors in your chosen sector who have tried and tested business models and then decide which one you feel matches your ethos and expectations of a business.

The home care industry

The home care industry is in demand and that demand is not set to slow. We’re living longer and older people are choosing to remain in their own homes rather than moving into residential care. Home care is for everyone with services being needed by children and young adults too. This industry is booming.

There is a misconception that to own a franchise in this sector, you need previous care experience; however, this is not the case. With Caremark for example, it’s more about finding the right person or partnership with the right business credentials who can manage a successful business. Over the last 17 years, Caremark has tweaked and optimised its business model to ensure success is as achievable as possible.

In addition, with their in-depth, two-week training course, Caremark is confident that, care experience or not, you can achieve success.