The Granite & TREND Transformations franchise : understanding the nature of success

The brand has found that success is not something you achieve, it’s something you work on every day

The experience of running a Granite & TREND Transformations franchise tells a very different story about the nature of success. It is all too easy to just look at the bottom line – how much money is made, how many awards you’ve won – those are important markers but there is a whole lot more to it than that.

Granite & TREND Transformations has found that success is not something you achieve, it’s something you work on every day, no matter how advanced you think you are on your journey. It requires constant attention and it isn’t always about reaching a destination. That’s because success isn’t an end goal, it is a process.

You’re never done. You’re never there. It’s about always looking ahead and putting yourself on the right path.

Even though Granite & TREND Transformations is now one of the world’s leading home improvement franchises, it is still learning this lesson every day. The brand is a very different company now compared to when it started 25 years ago. It has never stopped striving to improve what it offers to both, its customers and franchisees.

Constantly evolving
Granite & TREND Transformations decided long ago that it didn’t want to be one of those companies that offer a set package that never changes. For this reason, it has made innovation, research and development, and above all, creativity the very heart of everything it does. It has a blueprint for franchisees to build their own home improvement business but its model is always being perfected and improved.

Like any other franchise, it is looking for the brightest and best to join the team to help drive the brand forward. Again, it’s back to success being a process – the more talented people it attracts, the better the brand becomes and the more high calibre franchise partners it enlists. This is why Granite & TREND Transformations is always listening to its franchisees, encouraging them to become part of the process and why it always aims to hire the very best personnel it can find for its franchise support team. After all, a successful franchise is a two-way street!

Adding value
Granite & TREND Transformations is constantly developing new products so franchisees can adapt to changing consumer trends and even introducing entirely new concepts to the market so partners can always stay one step ahead. A few years ago it signed an exclusive partnership with Microban® to include its ground-breaking anti-microbial protection in the manufacturing processes of its etherium® by E-Stone surfaces. By partnering with the biggest names in the industry, Granite & TREND Transformations not only keep the brand relevant to customers but continues to build this culture of success and innovation that always drives on to bigger and better things.

Therefore, the business that franchisees buy today will not be the same as the one they might sell on in 10 years time – it will continue to evolve and as a result, the brand will always continue to appreciate in value. 

As a franchisor, having developed a strong offering, it would be all too easy to allow your business to simply stagnate. Granite & TREND Transformations believes in creating and driving a culture of innovation and progress. You have to be willing to embrace development. With the right attitude, you’ll both be pleasantly surprised where it can take you.