The Northwood network has gone from strength to strength since the onset of recession in 2008
With an increasing number of homeowners unable to sell and potential first-time buyers struggling to get out of rented accommodation, the recession may have hit the housing market hard, but in doing so has opened the doors to a booming lettings sector.
Property franchise Northwood has been at the coalface of the substantial increase in the number of people renting from private landlords, a figure that has been predicted to reach 20 per cent of all households by 2016, up from 15 per cent today. As a result, the national Northwood network of 76 offices has gone from strength to strength since the onset of recession in 2008
Reluctant
—————
More and more people who set out to sell their property are having to resort to letting it out instead when they are unable to find a buyer. This new generation of ‘reluctant landlords’ has been quick to take advantage of Northwood’s Platinum Guaranteed Rental Income Scheme, which effectively takes away all the risk associated with letting a property.
The Platinum Scheme has been Northwood’s unique selling point since it became a franchise more than 15 years ago. Never before has the option to have a fully managed property and be guaranteed rent every month, regardless of whether or not a tenant has paid, been so popular as the number of reluctant landlords continues to grow.
And what’s more, this increase in rentable properties has been outstripped by a rise in demand. According to recent reports, since 2009 an average of just 40,000 households a year have joined the property ladder, less than a third of the figure seen for the 10 years previous.
To maximise the potential of this expanding market, Northwood has invested in a strategic TV advertising campaign reaching in excess of 11 million people. The 30-second advert is being broadcast across three ITV regions and is already driving significant new business to the Northwood network.
_59_59_80_s.jpg)
