Voucher Packs franchise seizing growth opportunities

Lolita Hardy is a mum of three who runs Voucher Packs Leicester

Initially it was Lolita Hardy’s husband who was interested in taking on a franchise. “We wanted another way of making money and wanted the freedom of running our own business,” Lolita says. “We went to a franchise show and saw a number of interesting options and then we came across the Voucher Packs marketing franchise. It was completely different to everything else we had seen and it caught our attention straight away.”

Training
————

In October last year Lolita and her husband undertook their initial training course. “Since then, my husband has taken a step back and I now run Voucher Packs myself,” Lolita says.

“I came into this with no experience of running my own business, so the training and support has been invaluable. There is always support at the end of the telephone and I now feel confident sharing my knowledge on how to put together a successful marketing campaign with my growing list of customers.

“My typical working day involves researching the areas I will be mailing in the upcoming months and seeing existing and potential customers on an appointment basis. I then pick my son up from school and spend the evenings either seeing customers who are in the food business or working on new pieces of artwork.

“Running your own business is not for the faint hearted. It requires lots of hard work, especially in the early months, and sometimes it can mean long hours. But there’s no better feeling than seeing your effort paying off. You definitely get out what you put in.

“Having my own franchise now means I can fit work around my children and my home, as well as doing something for myself. I get to meet lots of new people and have the privilege of gaining an insight into other businesses, so I can offer them advice on their marketing and how Voucher Packs can help.

“I’m looking forward to growing my business this year, while helping other businesses to grow theirs.”