Anytime Fitness appoints franchise veteran to senior management team

Sue Moore joins UK business as director of franchising

The former managing director of housekeeping and cleaning business Bright & Beautiful has joined Anytime Fitness as director of franchising.

Sue Moore has also been franchise director at Metro Rod and worked as an independent franchise consultant during her 25 years in the industry.

In her new role, she will oversee the strategy and performance of the Anytime Fitness UK network, supporting its 180-plus franchisees’ profitability by improving retention, yield, turnover and total memberships within a club.

Sue says: “I’m delighted to have the opportunity to join Anytime Fitness UK. 

“The business has a very exciting future and I’ve a real passion for the benefits of physical activity and how closely it’s linked with coaching, community spirit and our mental well-being. 

“I feel like I’m joining the right team at the right time in a role that will continue to ignite my passion for the franchise industry.

“After an incredibly challenging time during the pandemic for all franchisees and entrepreneurs, I’m looking forward to supporting Anytime’s network of franchisees with their businesses and helping them positively impact the health and lives of more people across the UK.”

Neil Randall, CEO of Anytime Fitness UK, says: “We’re excited to be able to welcome someone of Sue’s experience to the senior team at Anytime Fitness UK. 

“We’re fortunate to be in a position to have been able to create this new role and Sue will be vital to our future strategy and supporting our franchisees in continuing to run successful and profitable businesses.

“With more positive times ahead and having already welcomed tens of thousands of new members since reopening in April, it’s great to be able to announce this news as we look positively towards the future.”