Boutique fitness business set to open global headquarters in Manchester

TRIB3’s worldwide HQ will also incorporate a flagship studio and academy

TRIB3 has unveiled plans to open its new global headquarters and flagship studio in the heart of Manchester’s innovation district, Circle Square.

The boutique fitness brand will occupy more than 8,500 square feet in Circle Square’s North Pavilion. 

Kevin Yates, TRIB3 CEO and founder, said: “Circle Square is a perfect destination for TRIB3 with our new training academy and group headquarters.

“Innovation and community are some of our most important brand pillars, so to be in the heart of Manchester’s hub of technology and transformation is really exciting for us.

“Our design team are now creating something unique for the people of Manchester.”

The Circle Square store will feature the largest studio space TRIB3 members have ever had access to, with 60 spaces available per session.

It will also be the location for the TRIB3 Academy, from which the business will deliver expert training and content for its teams, coaches and franchisees.

The academy will house a custom recording studio as a platform for the delivery of the brand’s soon-to-launch virtual fitness offering, TRIB3 Live, as well as being a hub for media and content creation.

Matteo Cerruti, TRIB3 chief experience officer, said: “Circle Square and the TRIB3 Academy will be our centre of excellence for training and content production, ensuring our franchise partners and coaching team have access to the best possible support and education to deliver our world-class product.

“This is such an important and critical part of the TRIB3 vision. As well as being the epicentre for all our programming, this will be where all team members come to get trained and cultured in the TRIB3 brand.

“We’re excited to get the academy live and see how it supports and empowers our franchise partners and their teams globally.”

TRIB3 will shortly be opening a second location in Manchester, offering another location for people in the city to experience the brand’s instructor-led, 45-minute high-intensity interval training workouts.