There has never been a better time to be part of the rapidly growing children’s yoga market, according to Tatty Bumpkin
Tatty Bumpkin was launched in 2004 with a social enterprise award to help mothers back into flexible, family friendly work.
The company franchised in 2008 and now has 37 franchisees in the UK and over 250 trained teachers, reaching over 10,000 kids a week, plus territories in Qatar, Dubai, the Channel Islands and Spain.
The franchise is based around the unique, fun and creative yoga inspired classes it holds for children aged from 0 to 7 years.
Umbrella brand
After strong growth, in 2017 Tatty Bumpkin formed the umbrella brand Children Inspired by Yoga, incorporating the Baby Bumpkin classes for 0-2 years and Tatty Bumpkin classes for 2-7 years.
Both class programmes are included in the franchise, as well as all lesson plans, supporting Early Years Foundation Stage (EYFS) curriculum links, parent facing documents, toys and props - everything you need to start.
Classes and parties can be run anywhere, but typically Tatty Bumpkin classes are run in nurseries and schools and Baby Bumpkin classes are parent and child.
Although fun and creative, there is a serious developmental thread that makes the classes popular among child professionals and parents alike.
Created by yoga teachers, educationalists and paediatric specialists, all the interactive stories are fully aligned to the EYFS curriculum. There is also dedicated SEN training, meaning the breadth of the programme covers all settings and abilities.
There is a strong design element running through the concept, with specially recorded music and class materials.
All the toys and mats are made by a Fairtrade cooperative in Sri Lanka and Tatty Bumpkin aims to have a positive social and environmental impact with everything it does. The head office, based on a farm in rural Kent, has solar panels, air source heating, recycled rainwater and an electric vehicle.
Sense of fun
You don’t need to do yoga to run a Tatty Bumpkin franchise, but you do need a sense of fun, a desire to work with children and a strong sense of purpose.
Income ranges from £1,000 to £9,000 a month, depending on the business model and hours, and there is a strong mentoring approach, with excellent ongoing support and a supportive franchise network.
If you’re looking for a flexible business with good financial returns and work-life balance, there has never been a better time to be part of the rapidly growing children’s yoga market.
What the franchisees say
“I love being part of a franchise. I think the support from our head office is second to none. They support us every step of the way.”
Julie (North Bucks).
“What I liked about franchising was you had that support from head office and a product that had a track record.”
Andrea (Cheltenham).
“I love the fact I can actually work my business around my family. I am so pleased I made the move to Tatty Bumpkin. It’s the best thing I’ve ever done.”
Christina (Clapham & Mid Sussex).
“I love running my own business because I like the freedom to choose what I do and when I do it, which means I can be there for my children when I need to be.”
Helen (East Hants).
