Burger & Sauce

About Burger & Sauce

Burger & Sauce was launched successfully in 2020 at the height of the pandemic. It now has four franchised stores with six more due to open before the end of 2022; all offering eat-in, takeaway or delivery. All four stores are comfortably trading above expectations and all the franchisees currently trading are opening additional sites. Its goal is to become the household name for fresh burgers in the UK with 300-plus restaurants across the nation.

The Burger & Sauce brand is built on two fundamental foundations – fresh and simple. Its motto is ‘Fresh, Fresh, Fresh!’ The majority of burger brands are either complicated or aren’t as fresh as they claim. Burger & Sauce prides its offering on being as fresh as you can get by only preparing the food when it is ordered and having the simplest menu. Three original burgers and three homemade sauces along with a small variety of fries make the customer choice easy. This also allows ordering times to decrease making the process more efficient.

Innovation is at the heart of Burger & Sauce. It only uses fresh patties (beef, chicken or veg); never frozen to give an enhanced taste and has two homemade signature sauces – classic and spicy.

Burger & Sauce frequently introduces new ranges, core to the food business, to invite its growing customer base to try new taste opportunities! For example, it regularly has limited time (three months) offers to appeal to its young, trendy demographic to keep them interested. Most recently these have included the Aberdeen Stack, premium Angus beef topped with double cheese, pickles, lettuce, tomato and finished with caramelised onions and choice of sauce. Burger & Sauce has also introduced the Club Range – a smaller burger made with the same quality ingredients available at a lower price point, plus, the new Chicken Burger: Firecracker, which is topped with a cheese slice, cheese sauce, spicy sauce and flamin’ hot Cheetos.

The operating business model harnesses the very latest technology for total efficiency, from its in-store state-of-the-art EPOS system to boost both sales and brand awareness, to the tech it uses to organise kitchen orders and automate delivery traceability of all its ingredients. Burger & Sauce also has strong partnerships with UberEATS for the convenience of customers and also to open up the food market for franchisees.

How does the burger franchise model work?

Burger & Sauce is currently inviting applications from enthusiastic franchisees looking to help grow the brand. It offers a full turnkey model where the team provides assistance in restaurant location and fit out in addition to full training, launch and audit support.

Burger & Sauce offers three different unit options:
· Kiosk/shopping centre – 1,000 to 1,500 sq ft
· Urban/ high street location – 1,500 to 2,500 sq ft
· Flag ship location – 2,500 to 3,500 sq ft.

Burger & Sauce is a management franchise with the opportunity for the right candidates to open multi-site restaurants. The right partners will develop prime territories and enjoy all the benefits associated with the brand.

Burger & Sauce has introduced and honed an efficient concept which has been proven over the past two years. The ease of operation combined with the freshness and quality of its product, plus, its attention to every detail, now offers a significant opportunity for new franchisees interested in developing and growing their own franchised burger business.

What is Burger & Sauce looking for in its franchisees?

Ideally, the team is looking for franchisees with management or food trade experience who are committed to engaging with the DNA of the brand. They should be focused on customer service excellence and inclusive staff management as this is what makes the burger business work so well.

They should also be passionate about food quality and standards and open to enhancements in the operating model as Burger & Sauce develops and expands. Potential franchisees should also be comfortable and enjoy working with numbers as understanding and operating a P&L is an important part of the role.

Did you know?

Burger & Sauce is eligible for funding support!

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What training and support can franchisees expect?

Burger & Sauce offers full training and support for all franchisees. This is included in the franchise fee and is made up of four weeks of initial training in an existing store, plus, a week’s hands-on training for staff prior to launch and a further week’s support after the restaurant launch to ensure the smooth running of the new site. The brand also provides a full franchise manual, audit training and ongoing support.

Rather than discovery days Burger & Sauce arranges face-to-face meetings with its experienced franchise director for confidential discussions about individual circumstances and the franchise opportunities available. This meeting includes a presentation on Burger & Sauce, its history, ethos, successes, ambitious business plans and the trajectory of the brand. Burger & Sauce also invites attendees to visit and see the working of an existing store.

These face-to-face meetings are a two-way process. The team need to ensure candidates are a great fit for the food company but also that the franchisee can ask questions and explore the opportunity on offer to ensure that it’s suitable for them, without any pressure.

How much does a Burger & Sauce franchise cost?

The investment level for a Burger & Sauce franchise is typically around £200,000 to £450,000, depending on circumstances and the type of unit. This is made up of a £15,000 franchisee fee, plus store and fit-out costs, including a 5 per cent management fee and 1 per cent marketing contribution.

The brand offers multi-site franchise options for the right franchise candidates. For example, Subhan Munir bought his first franchised Burger & Sauce store in Birmingham in 2020. Within a year he had turned over £1.5m and he has already agreed to open four more restaurants.

What locations or territories is Burger & Sauce looking to operate in?

Burger & Sauce is expanding nationwide and franchise opportunities are available in all the UK’s major cities.

What are the franchise terms of agreement and renewal?

Burger & Sauce’s franchise terms are 10 years with the right to renew for a further 10 years.

Why is this food franchise a good investment?

Burger & Sauce is a unique concept, providing fresh, hand-made burgers. The freshness and convenience of its food has taken the food market by storm!

The fast food business combines the highest quality product with an efficient operating model and top-quality marketing while taking advantage of the latest technology for seamless operation. This management franchise also presents the chance to grow a thorough investment in multi-site food outlets offering significant opportunities for the right franchise candidates.

How in demand are burgers?

According to Mintel, the UK burger market was estimated to be worth £3.28b in 2016.

Burger & Sauce was launched during the pandemic and was an instant success! The first food outlet turned over £1.5m in its first year and all other stores have exceeded targets and are trading profitably. Franchisees have a 100 per cent success rate.

Burger & Sauce now has four franchised food outlets and is growing rapidly, with six further stores due to open before the end of 2022. Now is the time to join the brand as it continues to grow and fulfil its mission to become the household name for fresh burgers in the UK with 300-plus fast food restaurants across the nation.

How do I start setting up my own Burger & Sauce franchise?

To find out more, or to request further information on franchising with Burger & Sauce, complete the form below and click on the ‘Request Free Information’ button now.