SWEET.

About SWEET.

SWEET. is a coffee franchise that began its story in Walsall (UK, Midlands) founded by restaurateur and hospitality service specialist Omair Ali. His vision was to bring a vibrant and exciting dining experience to the British public on a high street level.

How does the SWEET. franchise model work?

SWEET. charges an initial franchise fee from £12,500 which allows franchisees to operate a SWEET. outlet using the company’s trademark and proven systems of operating and marketing the business.

The franchise package includes all fixtures and fittings, signage, internal signs, marketing fees, project management costs and pre-opening expenses. It starts off from a minimum investment of £65,000 for a SWEET. Mini up to £250,000 for a SWEET. Senior. In addition, franchisees are able to use its cutting edge software which streamlines staff, kitchen, ordering and keeping up to speed with the inventory.

How much does a SWEET. franchise cost?

SWEET. understands investing so largely into a business and new venture is a big risk and daunting experience. However, it would like to stress that SWEET. tailors to you. Thus, it has created three investment scales of franchising.

The SWEET. Mini and SWEET. Junior is its takeaway express concept which requires a total investment of between £65,000-plus to £150,000-plus VAT. The SWEET. Senior is a restaurant café dining experience which requires a total investment of £250,000-plus VAT.

What does SWEET. look for in its franchisees?

SWEET. is looking for passionate entrepreneurs and business enthusiasts to join the team and grow SWEET. to where it can be! Individuals with past hospitality experience are appreciated as SWEET. feels they will be able to relate to the trade, offer their expertise and expand on the brand’s growth.

What training and support does SWEET. provide its franchisees?

SWEET. offers ongoing support from the moment you join until the day your doors open. The team will ensure they guide you in any aspect of the business; SWEET. offers management and full staff training alongside marketing support prior to opening.

Did you know?

SWEET. has outlets available across the UK

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How in demand are SWEET.‘s services?

In recent years the world of desserts and eating out has grown increasingly and at SWEET. Not only does it offer eye-catching desserts and drinks but also offers a savoury breakfast menu. SWEET. is continuously expanding and updating its menu to meet the demands and desires of its customers.

What locations or territories is SWEET. looking to operate in?

SWEET. has franchise opportunities available in the UK but also internationally. It aims to make the SWEET. brand global!

Why is SWEET. a good investment?

SWEET. started as just a dessert parlour, but now stands as a contemporary café, serving an array of products from cakes, coffee, desserts and breakfast. It offers a relaxed and cosy environment in a minimalist, sleek and contemporary setting.

Going from strength to strength, its stores have multiplied across the country attracting interest within the UK and internationally. SWEET. works actively to revolutionise the traditional high street by incorporating beautiful design, premium interior and quality products.

“We didn’t want SWEET. to be just another dessert parlour, whether it is a one-off occasion, event or a regular spot, our aim is to offer an experience you won’t forget. We take great importance in ensuring our team morale is high and take importance and in creating a motivated, dedicated and passionate team,” says Ali.

How do I start setting up my own SWEET. franchise?

To find out more, or to request further information on franchising with SWEET., complete the form below and click on the ‘Request Free Information’ button now.