A green business opportunity for eco-minded entrepreneurs

Now franchisees don't have to choose between running a profitable business and doing their part for the environment with a Granite & TREND Transformations store

Never before has climate change been as high up the news agenda as it is today. With activism and protest making headlines everywhere, world events such as the COP26 meeting and the recent government report on environmental impact, stories about our impact on the environment are an almost daily feature. News websites such as the BBC have even added a dedicated climate option to its menu bar for the first time ever.

But it’s not just politicians and journalists that are talking about it – it’s homeowners too. Just lately, TREND Transformations has seen a big rise in the number of reviews that mention the eco-friendly properties of its products as a key factor in customers choosing the brand.

“Today, consumers are just as interested in corporate social responsibility (CSR) as they are in a company’s products and services, and environmentally friendly products and practices are more front of mind than ever before. In the past, engaging in responsible and sustainable business practices sometimes meant reducing profitability, or the quality of your product but those days are long past – especially if you work in partnership with a franchise like ours,” says Danny Hanlon, COO of TREND Transformations UK.

“The Granite & TREND Transformations franchise represents an opportunity, not just for you to make a great living as your own boss, but also to do your part in helping to make home improvement more eco-friendly – making your business more appealing to customers at the same time. 

“We take our commitment to environmentally friendly renovations very seriously, not just because this issue is important to customers and makes great business sense, but also because we firmly believe it is the right thing to do. This commitment to sustainability reaches into the heart of every single part of what we do here at Granite & TREND – from process to product to installation and beyond.”

Granite & TREND Transformations never stops improving its manufacturing facilities and is constantly striving to find sources for its materials that have the absolute minimum possible impact on the environment. At its advanced production facilities, Granite & TREND Transformations:
• Recycles the 70 per cent wasted in traditional quarry mining as key granite and quartz ingredients in its etherium® By E-stone surfaces, meaning between 30 to 70 per cent less waste at source
• Uses 7.5 million tons of recycled glass each year, enough to cut carbon emissions by 2.5 million pounds
• Produces 22 per cent less waste material and 20 per cent fewer polluting emissions than standard processes
• Uses three to five times less water, energy and raw materials than any other rival company.

One of the key selling points that makes a Granite & TREND franchisee stand out from the crowd is their ability to help customers makeover rather than start over. Its Top that fits on Top is designed to be installed directly on top of existing kitchen and bathroom worktops, meaning there is no form of demolition necessary and far less waste sent to landfills. This greatly reduces the environmental impact of renovating kitchens or bathrooms. Refacing instead of replacing means 75 per cent less waste going to landfills from every installation – totalling more than 22 million pounds every year.

“And this is not just good news for customers and the planet but for the business too. By helping customers make environmentally-friendly and efficient choices in transforming their homes, we are able to prove to customers that having an eco-friendly kitchen or bathroom does not mean compromising on quality and style – but it doesn’t end there, it also makes great financial sense too.

“With a vertically integrated system of supply, manufacture, and installation like we have at Granite & TREND Transformations, more sustainable practices mean lower overheads too. Savings you’ll be able to pass onto your customers, allowing you to drive forward your business as the go-to option for affordable beauty in home improvement,” explains Danny.