BFT sets the bar high as fitness franchise proves to be a pumping success

BFT utilises science and technology to drive outcomes at all fitness levels with the aim to provide the ultimate strength and conditioning experience

With 175 members already signed up, Leicester’s Body Fit Training (BFT) studio is demonstrating how the innovative franchise is capitalising on the UK’s quickly expanding gym market.

The Midlands-based site is BFT’s first franchise in the UK, which launched with a grand opening on 24 September.

BFT UK’s first franchisees, Brian Saund and James Kotak, are incredibly excited to be leading the way, having jumped at the opportunity to be part of a new chapter for fitness franchising.

“We’re so excited that the UK’s first-ever BFT is here in Leicester,” said Brian. “The grand opening went incredibly well, and we’ve received loads of great feedback from those who attended the event. With more people aspiring to have a healthier and more active lifestyle, we believe now is the perfect time to share the essence of BFT and make professional training accessible to the everyday person.”

The new gym franchise has created a training experience for everyone to benefit from, and prides itself on welcoming people into an uplifting and supportive community. Some of Leicester’s local influencers also attended the opening event.

“I had such a great time getting the BFT experience,” said @basicbee. “The space is brilliant and exactly what you want from a modern fitness studio. The team is so friendly and clearly very passionate about what they do. I can’t wait to enjoy more of what their facilities have to offer! Welcome to the UK, BFT!”

Also in attendance was Cameron Falloon, BFT’s founder and joint CEO, who flew from Australia to celebrate the opening of the new gym.

“BFT comes from our investment in people,” explained Cameron. “There are three pillars to our business: our members, our franchisees and the team that makes up BFT HQ. It’s about making it a great experience for everyone.

“We’re delighted to have landed on UK shores so successfully, and we know this is the beginning of an incredibly exciting period for BFT’s global expansion. We’re a fresh, exciting and innovative brand with a cutting-edge training system, which, combined with our commitment that is based on fairness and support to help our franchisees thrive, creates the right formula for success.”

The arrival of BFT Leicester marks a period of fast domestic expansion of the fitness franchise, with launches soon taking place in London Battersea and the surrounding areas