Burger & Sauce turns up the heat with major marketing campaign in the Midlands

The franchise launches a multi-faceted marketing campaign to broadcast its offers to new customers

Burger & Sauce has turned up the heat on marketing with its major March Madness campaign in the Midlands.  The award-winning fast-food franchise, which saw sales rise by 20 per cent in the first few months of the year, has taken space on digital billboards across Birmingham to promote offers including discounts on original burgers throughout March.

Saad Masood, founder of Burger & Sauce, explains: “We are promoting some super offers in our March Madness promotion to reward existing customers and invite new people to try our tasty, fresh burgers.  We know the cost-of-living crisis is affecting everyone, so we’ve fixed our prices for the Month of March across all our restaurants at just £4 per original chicken, beef or veggie burger when purchased in-store Monday to Friday.  The marketing campaign will also support our franchisees opening new restaurants in both Sutton Coldfield and Bearwood Road this month, plus our established sites in the Bull Ring, Castle Vale, Alum Rock, Kings Heath, Walsall, Derby and West Bromwich.”

Burger & Sauce has taken two huge billboards on the M6 plus seven digital screens in the Bull Ring shopping centre, digital promotion at the Derbion shopping centre in Derby, plus marketing boards in West Bromwich and on the A38 express way into Birmingham city.  The brand will also begin a further local marketing push using advertising space on buses around its restaurants soon.

“The hype around Burger & Sauce continues to grow and opportunities are available for the right franchisees, ideally with food industry experience, who live within two hours’ drive of Birmingham,” Saad continues. “As a franchisor, we support all our franchisees with full training and turn-key opening of restaurants. We also manage strategic marketing to drive sales and we anticipate our latest high-profile local campaign will enable franchisees to grow their customer bases even further.”