Care franchise recognised at Living Wage Champion Awards

Seniors Helping Seniors wins Against All Odds accolade for showing leadership on the living wage in industries with high levels of low pay

Seniors Helping Seniors has been recognised at the Living Wage Champion Awards, which took place online on June 16.

The franchise business won the Against All Odds accolade, which is for organisations that have shown leadership on the living wage in industries with high levels of low pay.

Seniors Helping Seniors became a living wage employer in 2013.

Christian Wilse, owner of Seniors Helping Seniors UK, says: “The care sector needed an overhaul even before the pandemic. 

“For us, experience is everything and we’ve been willing to pay for it from day one in the UK. 

“The average age of a care worker for Seniors Helping Seniors is 59.7 years. We pay well and carefully support our carers in the flexible work they love to do. 

“60 per cent of our clients live with dementia, but no two clients are the same, so we need all sorts of carers. 

“Paying people well and supporting them to do amazing work is not only the only conscionable thing to do, we believe it’s the reason for our company’s success. 

“We didn’t let anyone down during the pandemic. Seniors Helping Seniors carers are stunning people and I speak for all our UK franchisees when I thank our carers and the Living Wage Foundation.” 

Laura Gardiner, director of the Living Wage Foundation, says: “Despite the challenges of the past 18 months, the Living Wage movement has never been stronger. 

“The Living Wage Champion Awards 2021 are a fantastic opportunity to celebrate the importance of a wage that truly covers the cost of living and the value this provides for workers and businesses and I congratulate Seniors Helping Seniors on their deserved award.”