Chopstix set to wok taste buds with new Butlin’s partnership

The Asian QSR brand will join established F&B franchises at Butlin’s Bognor Regis resort's Skyline Eats modern restaurant venue

As part of Chopstix’s latest franchise agreement with iconic holiday resort operator Butlin’s, the Asian QSR brand will open a site at Butlin’s Bognor Regis resort next year, with ambitions to roll out to resorts in Minehead and Skegness in the future.

Butlin’s will open Skyline Eats in 2023, a new food and drink destination in its iconic Skyline Pavilion. Chopstix will join established F&B franchises, Burger King, Costa Coffee and Papa John’s, in this modern restaurant venue. Skyline Eats will also include Butlin’s own ice cream dessert parlour, Scoop and sandwich franchise Subway which will also be a new partner to the Sussex resort.

Nikki Ratcliffe, Butlin’s Bognor Regis Resort director said: “Our new Skyline Eats destination is an exciting development at Bognor Regis. As the home of entertainment, we believe that eating and drinking play a huge part when on holiday. Having these five restaurants all under one roof gives our guests plenty to choose from throughout the day. We are delighted to be partnering with fast-growing Chopstix, in response to our guests asking for a Pan-Asian choice. We’re confident the ‘faster, fresher, tastier’ proposition, menu customisation and incredible speed of service will be a big hit with our guests and our team alike.”

Established in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrates its 20th anniversary this year. Menashe said: “Sir Billy Butlin remains an inspiration for entrepreneurs in the UK, so it’s really special that the business that Sam and I started on a stall at Camden Market is going to be at a Butlin’s resort next year. We’re as passionate about the business now as we were on day one, and a partnership like this only makes us more excited about the future for Chopstix.”

Chopstix operates more than 80 locations across the UK and Ireland, with over 25 franchise sites run through partnerships with the likes of Welcome Break and Applegreen. The company also recently sealed a new franchise agreement with Sparta Foods LTD, which will see 25 new sites opening across North Wales and North West England in the coming years.

Jon Lake, managing director of Chopstix, said: “Franchising is an important part of our growth strategy and this partnership is another important landmark in our ongoing expansion. We’ve seen that Chopstix can make an instant impact at holiday resorts, so we’re confident that Chopstix will quickly become a popular addition to the dining options at Butlin’s.”