Franchise Certainty?

Platinum Property Partners - a unique franchise model built to prosper in uncertain times

Investing in a business model that has been thoroughly tested for success is one of the major benefits of franchising. Following a proven system, as opposed to starting out on your own, is what attracts a large number of people to franchising.

90 per cent of new business start-ups fail to survive past the first two years of operation. In comparison, the 2015 NatWest/British Franchise Association franchise survey revealed that 93 per cent of franchises are profitable within two years.

So in times of uncertainty, franchising seems like a sensible business choice. But not all franchise opportunities are equal.

Robust or bust?

Although franchising gives people the opportunity to benefit from a tried and tested business model, some franchise systems are more robust than others. This means some can withstand greater changes and fluctuations within whichever market they operate.

In the franchising world, models that have already gone through adversity and survived are generally better prepared for any future ups and downs. As Warren Buffett famously said: “Only when the tide goes out do you discover who’s been swimming naked.”

Stronger than ever

Sustainability is what gives you and your business long-term security and Platinum Property Partners (PPP) is not only one of the most robust franchise models available, but also the highest performing buy-to-let model.

Since being founded in 2007, PPP has already experienced significant market changes, especially in the aftermath of the financial crisis. Yet some of its partners who joined during that time have been the most successful to date.

Why? Firstly, people always need places to live. As PPP properties cater for working professionals who often need to relocate for new jobs, there is always a demand for high quality and affordable accommodation - especially when tenants could be faced with a difficult job market.

Secondly, PPP’s property investment model is a long-term strategy that focuses on a high level of cash flow and maximising rental income - four times that achieved by a standard buy-to-let property. That doesn’t take into account any capital growth or development profit, which is an added bonus.

And finally, like other franchisees, PPP’s partners are in business for themselves, but not by themselves. Being part of a supportive and like-minded network of professionals makes going through changes less daunting. After all, the whole is greater than the sum of its parts.

Today, the PPP network consists of more than 250 partners, who own a combined property portfolio worth £213 million and provide high quality and affordable accommodation to 4,500 tenants throughout Scotland, England and Wales.

This goes to show that the PPP model was built to withstand turbulent times - PPP survived it, prospered and came out stronger. In any periods of uncertainty, PPP says it will continue to do the same.

What the future holds

With change comes opportunity. In terms of the property market, the predictions are that buy-to-let mortgage rates are likely to be cut, purchase prices could reduce, there will be less competition from amateur landlords and building and refurbishment work could cost you less.

Added to that is the fact that over any medium to long-term period, property is one of the most robust and financially rewarding asset classes.

So could this be the perfect time to start your own buy-to-let business? If you’re ready to take control of your own future, PPP can provide a level of certainty in a time of uncertainty.

It can help you build a profitable and sustainable buy-to-let business, which will give you an income for life, security in retirement and a legacy for your loved ones.