German Doner Kebab signs up 30 new franchise units

In addition to staying open during lockdown, the fast-casual franchise is also participating in the government’s Eat Out to Help Out scheme for August

The fast-casual gourmet kebab chain has engaged new partners throughout the globe, bringing in the region of 30 new units into its development pipeline.

German Doner Kebab has remained open during lockdown, delivering a strong sales performance through click and collect takeaway and delivery. Throughout this period the chain has also partnered with Deliveroo to make 30,000 free meals available to frontline NHS workers and vulnerable people in communities throughout the country.

The brand is also now participating in the government’s Eat Out to Help Out scheme during August.

German Doner Kebab operates franchised stores in the UK, Sweden, Dubai, Abu-Dhabi, Oman and Bahrain. Now employing over 1,000 people throughout the country, the brand has opened 35 new restaurants in the UK during the past three years and boasts a development pipeline of 350 franchise units over the next seven years.

The Ajlan Bin Ajlan Group has been signed-up as the master franchisee in Saudi Arabia, with a development agreement of 100 stores over the next 10 years.

Further growth has also been announced in North America, as franchises have been signed up in Canada’s Ontario and British Columbia provinces, while negotiations are underway to open outlets in New York’s Manhattan, New Jersey and in Houston Texas.

Jon Cullen, group franchise director global, revealed that the recent agreements include partnerships with experienced multi-unit franchise partners who boast a wealth of experience with internationally renowned brands, including KFC, Starbucks and McDonalds.

He said: “The interest and developments in recent months reflect our position as one of the world’s most exciting fast-casual brands. We have been building a number of new partnerships with experienced franchise investors during this time and plans are well on their way to open up a new region in the Middle East.

“Our brand has truly disrupted the fast-casual space and has remained agile and responsive during what has been challenging trading conditions for the wider industry.

“We will now work closely with our new partners to explore development opportunities across the globe as we take the German Doner Kebab experience to new regions and embark on an exciting period of new growth.”

German Doner Kebab has developed a hugely experienced global team that brings over 100 years’ of food and beverage experience.

Jon added: “Our senior management team has vast experience in the QSR and fast-casual sectors of the restaurant industry, bringing expertise in operations, supply chain, marketing, site development and finance.

“Our unique fast-casual dining experience and our experienced senior team bring a strong proposition and opportunity to accomplished franchisers, which is being reflected in the strategic partnerships we are developing across the globe.