Home Instead and Lorraine Kelly team up

Queen of TV, Lorraine Kelly, joins Home Instead's mission to get the UK talking about care with ageing loved ones

Home Instead is to sponsor series three of Lorraine and daughter Rosie’s podcast ‘What If?’, which sees the duo interview well-known celebrities about key crossroads in their lives.

The podcast sees the hosts play a card game created by the home care franchise, Care Conversation, which leads Lorraine to consider her views on getting older, how to bring up care with her ageing parents and what care they would want from a home care package. It is hoped that this sponsorship will help listeners begin to have the all-important “Care Conversation”.

Lee Chapman, brand and marketing director for Home Instead, was excited about the partnership and its potential reach.

He said: “As the UK’s leading home care brand, our mission is to support older people to live a happy, fulfilled life in their later years. That’s why we’re thrilled to announce the sponsorship of Lorraine and Rosie’s ‘What If?’ podcast because it means we can reach a huge audience with some important messages about planning for and choosing the right care for them in later life.”

Lorraine herself said: “I think talking about care is a bit like making a will. No one really wants to do it, but you actually feel better when it’s all done and dusted. It can be difficult to have that talk with your parents or relatives, but it’s vital that you know exactly what they want so you can make a plan. You don’t want to be second-guessing what will make them comfortable and happy.”

The podcast kicked off its third series with guest Katie Piper OBE and will include Sir Ranulph Fiennes, Alison Hammond, Andy Peters and Sophie Ellis-Bexter in upcoming episodes.