Home Instead launches new collaboration with Alan Titchmarsh

The collaboration will see a series of Home Instead branded short films featuring Alan’s voice designed to show ‘a life well lived’ at home

Home Instead has partnered with ITV to be the sole programme sponsor for Love Your Garden, featuring television legend and horticulturist, Alan Titchmarsh. The sponsorship forms part of its brand awareness campaign, highlighting the benefits of home care and support in later life.

The sponsorship, which kicked off its new series on February 22, features a series of 30-minute episodes airing on Monday evenings with Alan and his team travelling the UK doing what they do best, transforming the gardens of well-deserving everyday people.

The collaboration will see a series of five-, 10- and 15-second Home Instead branded TV idents (short films) featuring Alan’s voice, which will appear at the start and end of each segment of the show. Each ident is designed to show ‘a life well lived’ at home and will highlight older adults who have led fulfilling lives.

Alan is set to be the voice of a new television commercial for Home Instead that will be used later this year.

Speaking about the partnership, brand and marketing director at Home Instead, Lee Chapman said: “We are delighted to have the opportunity to be back on mainstream TV and for Alan to represent our brand. It’s a great match for us.

“The campaign allows us to explore the wonderful theme of a ‘life well lived at home’ which resonates with so many of us, at the present time.

“We are working to ensure that families and their loved ones understand the care options available to them and are keen to celebrate independence in the home at every opportunity. A television audience allows us to reach out to many people. It’s an exciting time for us.”

Ruth Brown, head of business development at Home Instead added: “We are the first home care franchise to have developed a prime-time broadcast sponsorship and we are proud to sponsor the show. This is just part of the support we provide to our franchise owners helping them to promote their business and the care they provide; we chose to use TV as it’s an exceptional and proven way of communicating your services and brand values.”