Marketing & promoting Articles

The end of awards season is usually marked by a stream of LinkedIn posts boasting of big wins at industry events. These posts often rack up high engagement – and rightly...

When Instagram first launched in 2010, it was predominantly an image sharing space that followed the premise of social media platforms before it, such as Bebo and MSN. The focus was...

The sales education market can often be expensive and inaccessible, with much of it set up to support bigger businesses. Yet, small businesses make up 93% of the UK economy, and...

We’ve all heard about the financial troubles at LinkedIn, Meta (the mastermind behind Facebook and Instagram), and Twitter. News of layoffs and workforce shrinkage have become common headlines, along with a...

A survey in 2022 found that 42 per cent of people would rather clean a toilet than call ‘customer service’ lines. But why is that? Most franchisees do their best to...

According to the Observatoire de la Franchise, the French Observatory for franchising, in 2020 there were 1,927 franchisors and 78,032 franchisees in France, generating an estimated €63.88bn in revenue. And, as...

In the middle of 2020, the pandemic was in full swing. While many businesses had to survive, travel agents had a particularly difficult time. They had to be available to refund...

TV has always been great at building brand fame and playing to people’s emotions, and research consistently shows that it remains the most trusted medium when it comes to advertising. The...