The Home Instead mission is ‘to become the UK’s most admired care company, through changing the face of ageing’
Home Instead began life as a family business in Nebraska, USA in 1994.
Now with franchises in 12 countries, it retains the person-centred values that have driven company success from the start. Home Instead’s UK network has received many plaudits since it was established in 2005.
The pioneering, relationship led service sees caregivers offer care and companionship to seniors in their own homes. This allows clients to live at home comfortably for as long as possible.
The model sounds simple, but many aspects of the service differ radically from care industry norms. So radically, in fact, that Home Instead holds a Queen’s Award for Enterprise in recognition of the innovation brought to the UK by its care model.
Number one for home care
Home Instead caregivers are given the time to develop caring relationships with their clients. They are matched to them based on shared interests and care visits are a minimum of one hour in duration.
As a result of innovative policies that are revolutionising the UK care industry, Home Instead was named the number one most recommended home care company in The Home Care Awards 2018. The award was based on nearly 10,000 independent reviews given by clients and their friends and families.
The Home Instead mission is ‘to become the UK’s most admired care company, through changing the face of ageing.’ Having been rated as ‘outstanding’ by the Care Quality Commission, England’s care regulator, more times than any other home care provider, the company is well on its way to achieving this mission.
Five star franchisee satisfaction
For five years, Home Instead has been rated five stars for franchisee satisfaction. The rating is based on the results of an independent, annual franchisee satisfaction survey carried out by market research company WorkBuzz.
91 per cent of Home Instead’s UK franchisees completed the survey in 2018. One franchisee is quoted as saying: “The support from the national franchise site, the national office team and my fellow owners is excellent.”
All the franchisees surveyed agreed, with 100 per cent reporting that the initial training and support was excellent. 95 per cent of responding franchisees said they were committed to expanding their business and increasing sales.
Home Instead’s proven management franchise model provides opportunities for people with passion, empathy and a drive to succeed, whether they have care industry experience or not. Over 195 UK franchise businesses are now delivering care in their local communities.
Martin Jones, managing director of Home Instead, says: “I’m proud of every accolade that has been awarded to Home Instead and prouder still of the franchisees and caregivers who work tirelessly every day, providing outstanding care with compassion and professionalism.”
At a glance Home Instead
Established: 2005
Number of franchised outlets: 200
Location of units: UK
Investment range: £90,000-£110,000
Minimum required capital: £30,000-£36,000
Contact: Imogen Clarke, head of franchise development. Tel: 01925 730273
