Choppaluna plans to open new restaurant in Glasgow in 2022

Following the success of its London Bloomsbury and Berlin restaurants over the past two years, the brand is set to open its new restaurant in Glasgow City Centre

The fast, fresh, food-to-go and dine-in brand, Choppaluna, is set to open its new restaurant at the old Via Italia site on Union street’s iconic corner, close to Glasgow Central station. Other locations include London High Holborn, scheduled to open in Q1 of this year, along with Edinburgh, Manchester, Oxford, Birmingham and Cambridge following later in the year with further locations to be announced.

Choppaluna is here to show that salads don’t have to be boring and to bring customers a guilt-free indulgent menu which also includes vegetarian and vegan options and a huge choice of superfoods morning, noon and night, including delivery. The experience allows customers to choose from over 60 fresh toppings before watching the brand’s talented team chop live in front of their eyes.

Further growth and franchise recruitment news will come over the next 12 months. Nikras Agha, who conceived the idea for Choppaluna with co-founder Bijan Azadfard, said: “We are excited to be launching a new restaurant in Glasgow, bringing our super-delicious, healthy dining experience of guilt-free indulgence to Scotland.

“Choppaluna will truly revolutionise the healthy eating space in the city, bringing people indulgent healthy options that fit with a fast-paced on-the-go lifestyle. It is particularly pleasing to forge ahead with plans to open a new restaurant in Glasgow so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year, it’s a huge achievement for our team.

“The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for further growth throughout the UK.”

Choppaluna is the latest concept to come from the Hero Brands group, which also includes German Doner Kebab and Island Poké. Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world’s leading global food and beverage brands.

Athif Sarwar, Hero Brands CEO, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future. Eating out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space. Expanding into Scotland is a huge moment for them both and we will now give them unrivalled industry expertise as they forge ahead with their growth ambitions.”