ERA nominated for bfa’s International Superbrand award

During the past 30 years, ERA has grown into a truly global organisation, driven by the innovation and passion of more than 700 franchisees around the world

Expense Reduction Analysts (ERA) has been named International Superbrand finalist at the upcoming British Franchise Association (bfa) HSBC British Franchise Awards.

Known as The Oscars of the franchising industry, the bfa HSBC British Franchise Awards evening is the flagship event in the franchising calendar, which will take place on 24 November at the Vox Conference Centre in Birmingham.

The awards will celebrate the best of the best in franchising, showcasing franchisors and franchisees alike who are committed to ethical franchising.

The International Superbrand category showcases the power of franchising when a strong, proven business model successfully translates and builds across regions worldwide.

ERA will be sharing the spotlight with two other well-respected franchise brands – Autosmart International and Little Kickers – to take home the coveted International Superbrand accolade in November.

Pip Wilkins, CEO of the bfa, has congratulated the category finalists: “Expanding internationally in franchising takes time, consideration, lots of investigation and investment, we are lucky to have such a class line-up of finalists that are proof that franchising is a business model with no limits. Huge well done to Expense Reduction Analysts (UK) Ltd and their international teams.”

Gillian Morris, head of franchising at HSBC, added: “The annual awards are a celebration of the achievements of the franchise sector, as well as the high standards of the finalists, their innovation and resilience demonstrated over the past year. We look forward to celebrating success with Expense Reduction Analysts (UK) Ltd and their team.”

Now operating in more than 40 countries on six continents, ERA continues to invest heavily in technology, training and support, empowering its network to achieve its ambitions for growth, scalability and success.

ERA’s president for the EMEA region, Dr Arnd Halbach, said: “We are extremely proud to be nominated for the International Superbrand award. ERA is an established, thriving international franchise deeply rooted in the strong UK franchising sector and becoming a finalist is a testament to every single person who has worked to make ERA the prosperous business opportunity that it is.

“We would like to congratulate all of the finalists in all categories. It is a tremendous privilege to work in such an energetic industry and we look forward to celebrating the final results!”