Grab-and-go food company signs first UK franchisees

Deals mean Island Poké will treble current UK footprint following investment by Hero Brands

Restaurant business Island Poké has signed its first two UK franchise partners.

The deals will see 23 sites opened over the next five years, trebling the Island Poké UK footprint, alongside the 42 already planned in France and Benelux during the same period.

The agreements have been announced following recent investment from Hero Brands, which owns German Doner Kebab and Choppaluna, and will create around 350 jobs.

The development plans will initially focus on London, with the first restaurant to open in Camden Market on May 17, followed by more residential areas, a key focus for Island Poké as working patterns change due to the pandemic.

Discussions are also underway with other partners, which have the potential for a further 50 UK outlets.

Known for its innovative menus, energetic service and interiors that evoke feelings of the Pacific shores, Island Poké was one of the first movers in the market when founder James Gould-Porter saw the opportunity for a vibrant, healthy and interactive grab-and-go food concept.

It’s since developed a loyal following, particularly among workers looking for lunch alternatives to the mainstream sandwich and similar offerings.

James says: “We’re just beginning to ease out the pandemic, which has been a hugely challenging period for the hospitality sector, and these latest partnerships show amazing confidence in our brand.

“Hero Brands has given us key investment and expertise in growing our franchise model and it’s also extremely pleasing to secure our first two partners so quickly after they have come on board with us.”

Hero Brand’s chairman Athif Sarwar says: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Island Poké fits with our DNA and we’re working with James and the team to bring our expertise and embark on our ambitions to create a truly global brand.

“The first two partnerships are the first steps in this journey and shows the huge potential of the concept and brand as we emerge from the pandemic.”