Home Instead CEO receives special recognition award

Martin Jones was this year’s recipient of the WorkBuzz Hero Award, only the second person ever to receive this honour

Home Instead‘s CEO, Martin Jones, received special recognition at the Best Franchise Awards held virtually this week when he was named as this year’s recipient of the WorkBuzz Hero Award. Martin is only the second person to receive this honour.

The award was developed to recognise individuals who have had a lasting impact on their franchise network and their sector as a whole.

Each year Home Instead undertakes engagement and satisfaction surveys with its clients and caregivers. The findings help to shape the care service delivered to clients as well as the support it delivers to franchise owners and their teams across the UK.

Against the backdrop of the COVID-19 pandemic, when the care sector faced huge pressure and clients were isolating or shielding, Home Instead achieved its best ever client satisfaction scores and world-class employee engagement scores last year.

Martin played a key role in leading the business to ensure the safety and wellbeing of its teams and clients.

On presenting the award to Martin at the virtual ceremony, Steven Frost, CEO of WorkBuzz said: “It is without a doubt that Martin’s expert leadership, foresight and commitment to the wellbeing of all Home Instead stakeholders has been a significant contributor to the exceptional survey results achieved by the company last year.

“97 per cent of Home Instead clients said they would recommend the company’s services and 98 per cent said their caregiver kept them safe during the pandemic.

“Home Instead also achieved employee engagement scores of 95 and 93 for key players and caregivers respectively – these are both world-class scores.

“Martin’s commitment to improving the lives of older people beyond the Home Instead network is demonstrated through a range of voluntary appointments including chair of The Silver Line and Age UK trustee.

“As a member of the UKHCA and TSA boards, he is helping to bring innovation to the homecare sector whilst advocating quality homecare as the preferred care option. As a trustee of the CWC he is also championing the role of caregivers.”

Accepting the award, Martin said: “I am absolutely honoured to have been selected for this award. It is very humbling and particularly rewarding to receive it at this time.

“In a year when it was far from business as usual, the Home Instead franchise family has pulled together like at no time before. In doing so our amazing caregivers have been able to continue to deliver our person-centred, high-quality care at scale despite everything that the pandemic has thrown at us.”