Home Instead reflects on the success of its first ever virtual conference

The virtual event, which ran over two days, attracted over 2,000 attendees from across the Home Instead network, as well as an array of famous faces

Inviting its 230-plus franchise offices to meet up, share best practice and enjoy themselves is something the home care franchise enjoys doing regularly, however, due to the COVID-19 pandemic, meeting up in person wasn’t possible.

Through a virtual platform, Home Instead welcomed its network to attend a range of talks, seminars and presentations, hosted by Sarah-Jane Mee, where they could connect with their peers and keep up to date on new developments and partnerships. Guest speakers included British astronaut Tim Peake, and survivor of the London 2005 bombings, Maxine Wright, who motivated the network with their inspirational stories.

The awards evening was hosted by Alexander Armstrong of television fame, where franchisees were recognised for their achievements, celebrating each other’s success.

CEO of Home Instead, Martin Jones said: “Our first-ever virtual conference was a huge success! Our national office team worked tirelessly to organise such a wonderful event for our franchisees to attend, as we all love to connect with one another and celebrate the success of our network.

“Despite the success of our virtual conference, we are all excited to return to our in-person events. Our annual conferences are huge events where we can all chat directly, catch up and enjoy ourselves, and are a definite highlight of being part of a franchise network, something we know our 230-plus franchisees look forward to.”

Ruth Brown, business development director at Home Instead added: “Alongside our national conferences, we provide numerous opportunities for our network to come together to share information, collaborate and learn. We harness all the skills and experiences in our network to grow as a brand, and peer support from our existing franchisees greatly helps our new franchisees to achieve success in their new business.”